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Jun 17, 2016 8:17 EST

MY TRAIL CO – Lightweight, durable clothing and equipment for everyday adventurers

iCrowdNewswire - Jun 17, 2016

INVEST IN MY TRAIL CO

 

 

Lightweight, durable clothing and equipment for everyday adventurers.

 

 

We make a full line of lightweight outdoor essentials, including packs, shelters and clothing. Our gear is high-quality and affordable—we cut out the middleman and sell directly to our Customers. We have the product designs and entire customer email list of GoLite, the $17.5M global leader in lightweight outdoor gear. My Trail is bringing back only GoLite’s best-selling products, and offering them only through the most profitable channels.
 
 

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Demetri Coupounas
CEO, MY TRAIL CO

 

 

KEY FACTS

  • Raised over $400,000 from over 125 Customers in Colorado DPO
  • Set to start selling online and in headquarters store by late May
  • Most popular equipment styles have started arriving

OUR AMBITION

My Trail will grow methodically. We’ll add small stores annually so each can be profitable from the start. Each season, we’ll introduce products that have sold out in stores. We’ll grow web sales with product line expansion and increase our customer base through physical store openings and direct marketing efforts. Within 5 years, My Trail plans to be as big as GoLite was at its peak and solidly profitable with higher margins and lower costs.

 

 

WE’VE GOT YOUR BACK AND WHAT’S ON IT, TOO

Our mission is to make the lightest gear possible by starting with a clean slate and including only the details that matter. Our mission is make gear so light people forget they’re carrying a load on their back so they can focus on enjoying the time they spend together, outside.

HIGH PERFORMANCE GEAR FOR EVERYDAY ADVENTURES

The heart and soul of MyTrail is all about making a great experience outdoors fun and accessible to everyone. We know simple, lightweight equipment and apparel means people can go farther, stay drier and warmer, sleep better, wake more refreshed and have a great experience on whatever trail they set out on. We make premium, lightweight clothing and equipment affordable so more people can enjoy the outdoors.

WE’RE LIGHTWEIGHT GEAR EXPERTS 

We focus on the weight of each product from its original concept to final QC. Relentless attention to detail is the price of lightweight leadership. Our packs, shelters and accessories allow you to transform a typical 30 pound overnight load to less than 10.

 

 

 

OUR INVESTORS ARE OUR CUSTOMERS

We started raising capital here in Colorado last year—over 125 of our fans have invested over $400,000. We’ve stocked our most popular products and built our online store. We’re offering our best, most profitable products to our best, most loyal customers.
 

HELP US BUILD OUR BRAND

Since June 2015, My Trail has been raising capital through a Direct Public Offer, restricted by securities regulation, to residents of, and organizations based in, Colorado. I thank all 125 and counting core Colorado Customers who have seen us through our first formative year by investing over $400,000 in My Trail. Thanks to them we have grown beyond an idea and are now an operating business. Thanks to them we have opened our combined headquarters and distribution center and hired core staff. Thanks to them we are in the midst of receiving, and are about to start selling, our first great products on mytrailco.com and in our headquarters store.

As good as the last year has been we’ve experienced one major recurring disappointment. For every Colorado Customer who has invested, we have had to turn several Customers outside Colorado away. Nothing has been more disheartening than having to write and tell hundreds of people who want to help us build My Trail that they can’t because they don’t live in the right place.

But now, through Wefunder, I am thrilled to be able to raise capital from some of our best Customers throughout the United States. Together we will build a company that makes the best lightweight outdoor clothing and equipment available and prices it so that everyday adventurers can afford it. Together we will build a company that is as relentless in its cost control as it is in its product innovation and is as financially sustainable as it is environmentally responsible. Together we will build a company we are deeply proud of and we will have fun doing it.

Excited for the journey together,

Demetri Coupounas
Founder & President, My Trail Company

 
 

FOUNDER  

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Demetri Coupounas

CEO
Founded $17 million outdoors company GoLite. Previously studied at Harvard and Princeton.
 
 

AND THE REST OF THE TEAM

 
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Thomas Dangerfield

Chief Marketing Officer
 
 
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Kale Klontz

Chief Operating Officer

 

 

Contact Information:

Demetri Coupounas

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