MY TRAIL CO
Lightweight, durable clothing and equipment for everyday adventurers.
- Raised over $400,000 from over 125 Customers in Colorado DPO
- Set to start selling online and in headquarters store by late May
- Most popular equipment styles have started arriving
My Trail will grow methodically. We’ll add small stores annually so each can be profitable from the start. Each season, we’ll introduce products that have sold out in stores. We’ll grow web sales with product line expansion and increase our customer base through physical store openings and direct marketing efforts. Within 5 years, My Trail plans to be as big as GoLite was at its peak and solidly profitable with higher margins and lower costs.
WE’VE GOT YOUR BACK AND WHAT’S ON IT, TOO
Our mission is to make the lightest gear possible by starting with a clean slate and including only the details that matter. Our mission is make gear so light people forget they’re carrying a load on their back so they can focus on enjoying the time they spend together, outside.
HIGH PERFORMANCE GEAR FOR EVERYDAY ADVENTURES
The heart and soul of MyTrail is all about making a great experience outdoors fun and accessible to everyone. We know simple, lightweight equipment and apparel means people can go farther, stay drier and warmer, sleep better, wake more refreshed and have a great experience on whatever trail they set out on. We make premium, lightweight clothing and equipment affordable so more people can enjoy the outdoors.
WE’RE LIGHTWEIGHT GEAR EXPERTS
We focus on the weight of each product from its original concept to final QC. Relentless attention to detail is the price of lightweight leadership. Our packs, shelters and accessories allow you to transform a typical 30 pound overnight load to less than 10.
OUR INVESTORS ARE OUR CUSTOMERS
HELP US BUILD OUR BRAND
As good as the last year has been we’ve experienced one major recurring disappointment. For every Colorado Customer who has invested, we have had to turn several Customers outside Colorado away. Nothing has been more disheartening than having to write and tell hundreds of people who want to help us build My Trail that they can’t because they don’t live in the right place.
But now, through Wefunder, I am thrilled to be able to raise capital from some of our best Customers throughout the United States. Together we will build a company that makes the best lightweight outdoor clothing and equipment available and prices it so that everyday adventurers can afford it. Together we will build a company that is as relentless in its cost control as it is in its product innovation and is as financially sustainable as it is environmentally responsible. Together we will build a company we are deeply proud of and we will have fun doing it.
Excited for the journey together,
Founder & President, My Trail Company
AND THE REST OF THE TEAM