Oklahoma City, OK 73101, US
Tailwind (formerly PinLeague) provides a Pinterest Analytics and Marketing platform that helps brands understand how they’re being discussed on Pinterest, who their audience is and how they generate ROI from the platform.
Tailwind is used by over 2,500 brands and agencies, according to their website http://tailwindapp.com (as of 10/2013). TechCrunch (10/2013) puts total user base at over 40,000 including PinReach acquisition.
Tailwilnd’s features include:
– Track growth in Followers, Repins, Likes and Comments across any time period and compare against previous periods.
– Benchmark KPIs like Virality, Fan Engagement Level and Content Engagement Rate across boards or against competitors.
– Drill down into content performance by category, board, keyword, #hashtag and pin.
– Discover Trending Pins from your domain and Measure Organic Brand Activity.
– Leverage our Image Recognition Technology to surface top images pinned from your website.
– Find your most actively engaged Pinners in Real-Time to reach them while youre top-of-mind.
– Listen for conversations about your brand across Pinterest using Keywords and #Hashtags.
– Meet your top brand advocates and engage them where you prefer: Pinterest, Twitter, Facebook, and even their own blog.
– Find and connect with influencers in your field to broaden your reach.
– See who pins from your site and repins your content most; then dig in to learn what else they love.
– Benchmark across all metrics including virality, engagement, audience, content quality and organic pinning activity from domains.
– Eavesdrop on their newest pins, boards and followers and see what’s trending.
– Uncover their best performing boards and content.
– Identify and recruit their most influential pinners and brand advocates.
Chief Executive Officer
Daniel (“Danny”) P. Maloney is General Manager, Video at AOL’s Huffington Post Media Group, and also CEO and Co-founder of BridesView.com.
Danny joined AOL in early 2010 and took on reviving the company’s video business shortly after. Within 12 months, video traffic had grown >500% and AOL climbed as high as #2 in U.S. online video.
Prior to AOL, Danny worked at Google, incubating new initiatives across YouTube, display advertising and Google Maps/Local Search. He has also worked for the Boston Consulting Group (BCG), Citigroup and Merrill Lynch, and founded an e-commerce company that he ran from 2002-04.
Danny is an alumnus of the University of Pennsylvania’s Jerome Fisher Program for Management & Technology, with degrees from the Wharton School and the School of Engineering and Applied
Founder at Tailwind, BridesView