New premium watch from Stockholm, Sweden. Elegant and modern design, with Swiss quality and Italian leather. For a good cause.
About this project
We’re proud to introduce a new and exquisite Scandinavian wristwatch out of premium materials, made for everyone.
Designed in Stockholm, the Aevi comes with a distinct Scandinavian look that focuses on the essentials.
- Ultra-thin, domed glass design for a sleek and elegant style.
- A watch that will stand the test of time with quality materials such as sapphire crystal glass, highest grade stainless steel, powered by a long-lasting Swiss movement inside.
- Crafted by hand by watchmakers that are experienced in producing high-end watches in the $1,000+ price range.
- Quick Release Interchangeable Straps, allowing you to alternate between genuine Italian leather, durable nylon in easy-to-match Scandinavian pastels, and Milanese mesh to fit your daily mood and style.
- Free shipping and free returns within 30 days. Risk free commitment and guaranteed satisfaction.
- We stand behind the quality of our products with rock solid confidence, reflected in the 10 years limited warranty we provide.
- Unisex design
- Case diameter 40 mm
- Case thickness 8 mm
- Swiss Ronda Quartz Movement
- 5 ATM or 50 meters water resistant
- Domed sapphire crystal glass
- 316L surgical grade stainless steel
- Width of lugs 20 mm
- Quick Release straps with one-size-fits all length
- Engraved crown, backplate and straps
Given the abundance of watch brands today, we were surprised at the difficulty of finding a good looking and hiqh-quality watch at a reasonable price. Fashion watches are often not built to last and classic watches look dated. This inspired us to create Aevi, which is Old Norse for eternal. It would be an elegant watch that is perfectly suited for a modern lifestyle.
In addition, companies care more about profits than making great products or the society they’re in. It doesn’t have to be this way, and we want to prove it.
Aevi is a modern brand that creates quality products with heart while also improving the world around us. We believe that businesses have a responsibility to society, and the best way we can give back is to help spread education for everyone. So, for every watch purchased, we will help PLAN International grant a child in need with 100 school hours. We have had our time to grow in Sweden – now it’s time that we give others the time to grow as well.
With Aevi, we want to set an example of how modern businesses should be run, by aiming to do well while doing good.
(NOTE: No funds raised by Kickstarter will be donated to charity. Only when Aevi has been launched as a brand will the proceeds go to PLAN International.)
We poured all our energy into perfecting our first watch – the Aevi. In the many months long process, we obsessed over every detail and questioned every line, angle and measurement, and cut out all unnecessary details to create an original and instantly recognizable design.
We believe that the quality of a great product should stand the test of time. So should its design. So we fused the distinct Scandinavian style look with features of timeless classics, so that its design would be as relevant in the next decades, as it is today.
Focusing on the essentials, the Aevi came out as a truly functional watch for the modern citizen who values well-designed and high-quality products.
The Leather Collection
The genuine leather straps come in four shades: Cocoa Brown, Smokey Topaz, Chocolatte and Classic Black. The leather is known for its strength, durability and beauty. The genuine material will gain character with use, forming the leather according to your lifestyle.
The Milanese Collection
The Milanese loop strap in stainless steel gives you a robust and flexible strap to add to your collection. Its characteristic texture will give your silver case Aevi a modern and unique personality.
The Nylon Collection
The durable nylon straps come in organic Scandinavian pastels and are made to give your Aevi a sporty and trendy feel. The inside of the straps are layered with the top layer of calfskin, giving you a velvet smooth feel when wearing them.
Quick Release Springbars
All of our straps are equipped with Quick Release springbars, allowing you to change allowing you to easily and reliably change straps to match with your daily mood and style.
After months of sourcing and prototyping from different watch manufacturers, we finally found the one that had the right technical expertise and experience to meet our demands. Our partners have been in the business for generations and regularly produce high-end watches in $1,000+ price range. To craft our watches, they use state-of-the art facilities, and assemble them by hand.
By bypassing traditional distribution and instead adopting a direct relationship with our customers, enabling us to pass cost savings on to our customers, resulting in an affordable premium watch.
Customer experienceYou’ll always be able to reach us on phone, e-mail or our web, 7 days a week, 9 AM GMT – 7 PM GMT. With whatever questions or thoughts you might have. That’s a promise.
10 years warranty
We are so certain about our the quality of our product that we are willing to stand behind it with a 10 year limited warranty. The warranty covers all manufacturing errors and faults on our side.
30 day trial periodIf you are not satisfied with your watch, you can always send it back and get a full refund.
My name is Michael Truong, and I’m the founder of Aevi. I’ve long been an entrepreneur at heart, starting my first cake delivery venture during high school in Southern Sweden. I’m also a big fan of style and watches, being a collector of quality timepieces for some time. Aevi allows me to combine these two passions while also attempting to create something lasting and that can provide value back to our community and society.
Behind me is a team of partners and advisors with deep experience in the fields of product design, engineering, manufacturing, ecommerce, and marketing. While I’m sure their abilities will show in the quality of our work, we don’t want their identities to steal the show from the most important thing for us, the product. The Aevi watch.
Despite the confidence, we know that there’s a long way ahead in building Aevi to our vision, and that there’s tremendous learnings and improvement opportunities ahead of us.
Headquartered in Stockholm, we’ve been working tirelessly on realizing Aevi, hoping to have the opportunity to create unique and high quality products for everyone to enjoy, while giving back to society at the same time.
Our first watches are ready to be made, and our team can’t wait to get started. With your help, we can:
- Convert our prototype into a fully fledged wristwatch
- Place our first production order
- Travel and work with factory on quality assurance and final delivery
- Bring Aevi to life as a modern, global and charitable watch brand
- Collect valuable feedback to help us iterate and grow our concept
Risks and challenges
Supply chain – The distribution route hasn’t been tried out yet. Thus, slight delays can occur. In that case, we will work on it as quickly as possible so you can get your watch as soon as possible.
Duties – We are shipping globally. Customers outside of Sweden and EU might be subject to import duties and taxes. However, we have adjusted our USD and EUR prices to compensate for this for our Kickstarter campaign.
Packaging – Packaging is a big part of our customer experience. As our watch has had all our focus, we still haven’t seen our prototype yet. However, a it’s on its way, and as we have high demands on everything we make, we are confident it will come out great as well.