The only company in the world re-purposing tires into stunning winter boots, shoes and sandals. Saving the world, one foot at a time.
About this project
Reinventing the wheel – We’ve created a way to turn old tires into new soles for boots, shoes and sandals. We began by using only sustainable materials, our felt is 100% natural, our leathers are re-purposed from automobile factories. In our search for sustainable materials for soles it was our good fortune to discover/create/invent a material using tires – we call Caucho Rubber – it is incredibly rugged, non-scuffing and long lasting, now the smart thing to do is to share this luck with the world. It may not be high tech, but it is high value for the planet.
Our goal – to move to a bigger shop to make large quantities of this rubber and turn a mountain of tires into beautiful boots and shoes. We can only turn out 10 pairs a day, each pair made to order, but with a larger shop and better equipment like ventilation fans, rollers and mixers (things not common to boot making), we can market this knowledge and our boots to the world.
Because wherever there is a mountain of tires and wherever people need footwear, we can teach them to turn old tires into soles. The more we raise the more people will benefit, that is why we set up this campaign, to re-purpose as many tires as possible. Now you too can help clean up the planet, one foot at a time.
Stretch Goal – Our handwoven felt is made by village women in the Himalayas, our cotton made by a women’s co-op in the highlands of Guatemala, their families would benefit greatly by being able to make their own footwear. Help us exceed our goal by $15,000 CDN and we will spread this knowledge to them and other family run businesses, anywhere tires are ubiquitous. And that is everywhere.
Special thanks to everyone who pitched in to make this happen, because it was a huge amount of work and required a group effort, so thanks to ‘photographyservice.com‘, to Ms.Claudia for the sandal designs (she’s awesome and then some). But especially Two Gun Renee La Roi and Kate, Rod and Guy Gabois for making this all happen, couldna done it without your super positivity, thanks so much….
Risks and challenges
Our challenge is two fold, to ensure as many tires are recycled as possible and to raise our profile to grow our boot making business.
We have worked hard the past year to build a shop that can manufacture our line of boots and we will continue to do so regardless of the campaign outcome, but it would be a great pity if that was all we accomplished.
We have taken the risks in doing the research, testing the end results and testing the market, now we need you to take a chance and help us grow…