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Jun 6, 2016 4:04 PM ET

Archived: Justine – Peaceful Provisions: We’re a small startup food business providing dairy-free, plant-based fare via pop up markets and wholesale distribution.

iCrowdNewswire - Jun 6, 2016



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Justine’s story

Hello! We are Brittany and Justine, best friends, sisters, twins and business partners. Our fondest memories are the times we spent in the kitchen cooking with our family and friends. Ever since baking treats as children with our mom and sneaking cake batter when she wasn’t looking, we were hooked on being in the kitchen. You’d find us cooking and baking for practically any holiday or occasion creating multiple course meals in honor of our loved ones. It was our way of having fun and showing our love and gratitude to the people we cared about. We loved it so much that we enrolled in a culinary program at a vocational school during high school. Although similar (we would say two peas in a pod!), this is where our journey splits. Brittany decided to continue her studies in the culinary world and eventually graduated from Johnson & Wales University with a degree in Baking & Pastry Arts. She has worked in the kitchens of Michelin-starred restaurants, along with hotels, cupcake shops, and bakeries.

Justine however, took the nutrition route of the food field and became a registered Dietitian. Being disappointed in the politics and the nature of working in hospitals, she wanted to do something that made her happy while also making a difference. Alas! Memories of being in the kitchen with Brittany came flooding in and everything clicked. Taking a hiatus from nutrition, Justine traveled to San Diego to reconnect with her sister. Being reunited in a kitchen after three years apart, she knew she wanted to join forces with Brittany to spread love and compassion through food. Shortly after this realization, we created Peaceful Provisions.



This loan is special because:

It allows a sister-owned vegan restaurant to open it’s first store-front.

Kiva staff

More about this loan

Business Description

We’re a small startup food business providing dairy-free, plant-based fare via pop up markets and wholesale distribution. We’ve become known for our stuffed vegan doughnuts, croissants, cinnamon and sticky buns (both regular and pretzel). We also offer a small selection of savory options such as stuffed pretzel pockets, filled savory waffle bowls, sandwiches and dips. We aim to provide delicious vegan food that everyone can enjoy as well as give people a reason to choose a more compassionate lifestyle through plant-based eating.

Not only are our products continuously well received at the Vegan Shop Up markets in NYC, but also by our four wholesale accounts in Westchester County. We’re often told by our wholesale accounts that our products tend to sell better than their non-vegan offerings and that their customers are surprised our products are vegan!

Being vegans in Westchester County ourselves, we know how challenging it can be to procure vegan specialty goods or simply find a vegan-friendly place to eat. Food establishments in this area don’t always have a concept of what vegan entails, have vegan options labeled or have a selection of substantial options. Westchester County, New York, has 6 cities, 19 towns and 23 villages. Upon research we came across only six vegan food establishments, which is extremely lacking in comparison to the plethora of vegan options available in NYC.

We’d love to fill this vegan food gap! We plan to do so by providing our products as well as by supporting other local vegan businesses. Our ultimate goal is to provide a venue where vegans and vegetarians have consistent access to quality artisanal products that tend to be difficult to find commercially in Westchester County (i.e. vegan cheeses, meats, ice creams, pastries, ect.). We also hope to co-host vegan pop up markets!

What is the purpose of this loan?

Given the clear gap in vegan options in Westchester County combined with our wholesale orders continuing to increase, we feel that having our own kitchen space with a small storefront will help us to meet demand as well as expand and reach more consumers. This loan will help us with start-up costs in securing a storefront and building out a kitchen at 745 South Street, Peekskill, NY 10566. Some of these costs will include working capital, licenses and permits, legal fees and equipment. With this, we hope to produce in larger quantities, expand wholesale accounts and promote veganism in Westchester County.

Cost Breakdown: $5,000 towards architect fee, certificates and permits! $5,000 towards equipment!


About Peaceful Provisions

Industry: Food
Years in operation: 1 year – 3 years
Website: peacefulprovisions.com


A loan of $10,000 helps Justine improve access to vegan options in Westchester County, NY.

Contact Information:


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