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Jun 5, 2016 8:12 AM ET

Archived: Sean: The Honest Bison was founded to help fix a broken food system. We chose to do that through raising, processing and selling 100% grassfed bison meat.

iCrowdNewswire - Jun 5, 2016




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Sean’s story

For the last 20 years I’ve had the privilege of working with some of the most well-known brands in the world as an experiential marketer and producer. And while I certainly enjoyed the travel (and other perks) that came with working for brands like Lexus, Activision and Aston Martin, it wasn’t enough for me anymore. I needed to be part of something I really believed in. That, combined with my desire to be healthier – and provide a healthy lifestyle for my newly expanded family – is what led me to start The Honest Bison. What I learned about the pitfalls of the food system on my own personal journey to health became even more troublesome to me as a father of twins. When I first discovered grassfed bison, it was primarily as a clean, lean source of protein to fuel my body. But once I realized just how hard it was to find 100% grassfed bison, the proverbial lightbulb went off inside my my entrepreneurial soul. I did my research. Visited a lot of ranches. Talked to a lot of people. I even took some basic ranching courses. I wanted to know everything about bison. 100% grassfed bison currently represents only 5% of an already niche market, but the demand for this market is growing by the day and the timing is right for us to truly make our mark. More than ever, people are searching for good, clean, organic choices. They are questioning the food industry as a whole. They understand that what we eat can either make us sick or help us thrive. They are concerned about animal welfare and care about the planet. They also want their food to taste amazing. And they are willing to pay more for food that meets their high standards. The Honest Bison isn’t just selling meat. We’re trying to change the way the food industry works.

_______________________________ 2nd Loan Update: I have been inspired by the support of the Kiva community, along with the many supporters of the Slow Money and Goof Food Movements. With the success of my first loan, I am ready to continue building the company and developing new distribution channels.



This loan is special because:

It will support this 100% grass fed bison ranch continue to expand.

Kiva staff

More about this loan

Business Description

The Honest Bison was founded to help fix a broken food system. We chose to do that through raising, processing and selling 100% grassfed bison meat. We use ranchers that are Animal Welfare Approved and practice Holistic Ranch Management, ensuring the most humane treatment of the animals and the most sustainable use of pastures. These beliefs and practices are the foundation of our mission. While bison is our product, our ultimate goal is to rebuild the trust that people have lost in the food system by proving that there are companies out there that DO care about their health, the wellbeing of the animals and the future of the planet. We sell to companies and customers who believe in our mission and understand that quality does not come cheap or fast – and that our health doesn’t either. As they support us, we support them, through trust, transparency and a commitment to a larger good. _____________________________ 2nd Loan Update: Our business mission has not changed; however, we have experienced tremendous growth. Our retail channel direct to the consumer via the website continues to grow. Our wholesale business has seen exponential growth largely tracking with the growth of our most famous client, Epic Provisions. We are one of their preferred suppliers of 100% grassfed bison and we are making significant investments designed to support them for the next 20+ years.

What is the purpose of this loan?

This loan will help The Honest Bison grow via the purchase of new animals. These animals will be processed into a wide range of cuts, using the entire animal from nose to tail. Nothing is wasted. We are currently providing quality meat to both wholesale and retail customers, and the demand in both categories is growing steadily. Each animal costs approximately $3000 and this loan will help bridge the time between the purchase of the animals and the delivery of product to our customers. This loan and subsequent purchase will increase revenue by $10,000 and more importantly, grow our customer base. The impact this loan would have on The Honest Bison will be profound as the meat business has traditionally had very small margins. With the zero percent interest loan, I will be able to decrease the overall cost of goods sold and reinvest the proceeds to grow our reach and capabilities. The loan is also important to us as it will prove that what we are doing truly matters to people. ________________________________ 2nd Loan Update: Our next challenge is two-fold: 1. Our wholesale client base is growing and we will need new labels and access to more animals. 2. Our website is also growing and we regularly sell out of certain cuts (Steaks are popular!). We need to invest in additional content to further market the lesser know parts of the animal. This is the natural and planned progression to help us sell the entire animal nose to tail.

Thank you all again and I hope that you will consider my company a worthy investment for our next loan campaign. If you’d like to get in touch with me directly you can visit thehonestbison.com and go to the contact page. The emails and phones land at my desk. Best regards, Sean



A loan of $10,000 helps Sean purchase inventory, and improve marketing of lesser known cuts of meat.




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