TruEdit.com (a service of MEI)
Jenkintown, PA 19046, US
MEI’s core mission is to improve the productivity and efficiency of its customers by offering best-of-breed software like TruEdit.com, high-quality services, and ongoing support.
MEI was founded in January 1990 as Managing Editor Software, Inc. Then as now MEI has strived to become the foremost content-lifecycle systems provider by developing and integrating cost-effective software and services to markets that include both traditional publishers and, more recently, to digital content providers in all markets.
MEI’s core mission is to improve the productivity and efficiency of its customers by offering best-of-breed software, high-quality services, and ongoing support. Building on the expertise of its staff, the company provides unique and exceptional value for its customers and partners. With a diversified offering of products and services MEI can easily shift experienced resources on demand giving the customer a more satisfying end user experience.
MEI’s plan is to extend its systems into communities for customers to meet, plan, collaborate and work. MEI will replace today’s shallow sites, where users superficially link by common interest or crossed paths, with systems that manage the actual work product and their requisite workflows in addition to the social aspects of online communities.
The company seeks to accelerate the rollout of this vision through external funding. Additional capitalization will be used primarily to expand the manufacturing, sales, marketing, business development, customer success and the reseller network.
Products / Services
TruEdit is a multi-product, cloud-based system that enables small- to medium-sized workgroups to structure the production and management of projects for multiple channels, including web, tablet, mobile and print. TruEdit provides document management and tracking of work-in-progress content. It leverages industry-standard desktop applications and web-based administration coupled with dynamic cloud storage and file syncing to provide easy-to-use, accessible-anywhere workflow for multi-channel output.
TruEdit seamlessly connects all team contributors throughout the production process. Two-way integration with the most widely used tools lets designers create layouts in InDesign while writers develop copy in Microsoft Word. MEI recently introduced TruEdit 2.0 with TruAuthor, MEI’s web-based solution for native HTML5 authoring and responsively designed content. Additionally, MEI introduced support for Adobe InCopy for bi-directional editing-to-fit.
Managing Director Executive Officer
Managing director, board member, and a pioneer at MEI, Mr. Leister has held key management roles, including director of product management, vice president of marketing, vice president of sales, and senior vice president of business development. He runs day-to-day operations with a focus on new-market growth and the continued transition to recurring revenue.
Group Leader/Lead Sales & Marketing
Global head of sales and marketing, recently joined MEI’s senior management team in March 2016. Mr. Wasserman worked for the Adobe DPS sales group prior to MEI and at Unisys and Atex in sales, marketing and operations management roles. He is responsible for leading direct sales and driving product management and marketing for MEI products and services.
Group Leader/Lead Business Development
Senior director of business development, Mr. Kizner has held roles at MEI in training and system integration, and as director of product management. Prior to joining MEI, he led the publishing systems group for McGraw-Hill Education implementing editorial technologies. His role recently expanded to include management of customer success, reseller channels and MEI’s concierge program.
Group Leader/Lead Manufacturing/Production
Senior director of manufacturing, Mr. Kruger oversees engineering, quality assurance and information technology. His background includes over 17 years directing and supporting MEI in all areas of technology. In his role overseeing MEI’s manufacturing groups, he drives the teams’ progression toward constant integration, constant deployment, and test-driven development.
Senior Vice President Chairman
Senior vice president of engineering, co-chairman, and a founder of MEI, Mr. Baldwin has helmed the development teams responsible for MEI’s most dynamic and profitable products. He continues to both oversee and develop software and processes for the company’s newest technologies.
President/CEO, co-chairman and a founder of MEI, Mr. McGuire has led MEI from its initial startup years through its position today as a supplier of products and services to the worldwide professional publishing industry. He continues to direct the growth and expansion of MEI into new markets.