Expand our two, award-winning restaurants into a national chain brand.
Smoke Shack opened its doors in June 2015 after 3 years of research and planning. It was the concept of Darren Isaac (an award-winning marketer and businessman) and Terry Pritchard (a fine dining chef and then head chef at Chicheley Hall). We set out to create a new restaurant experience that combined US BBQ and British Smokehouse food with the best aspects of sociable dining. Our view was that customers can get a burger or a rack of ribs almost anywhere, but it’s largely poor quality, bought in from wholesale. We set out to be the best in town cooking fresh, quality produce. The Smoke Shack brand was built around great food, great service, great atmosphere and great times. We won “Best New Restaurant in Buckinghamshire” and opened our second restaurant in Bedford, all within just 9 months, again a big success. We believe we have a brand and a formula that can become a successful national chain.
- Co-Founder & Head of Marketing
- Co-Founder, Director & Head Chef
- Head of Operations