The idea of a digital mirror for fashion retailers: Mypose has created a brand marketing tool for social media - iCrowdNewswire

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May 27, 2016 10:08 AM ET

The idea of a digital mirror for fashion retailers: Mypose has created a brand marketing tool for social media

iCrowdNewswire - May 27, 2016







Mypose has created a brand marketing tool for social media. The pictures taken with it have had more than 20 million impressions in Facebook alone over the past year.



Social media has changed the use of photos. People are sharing more and more pictures through social media and today approximately 80 million photos are sent to Instagram and 350 million to Facebook every day. Brands are looking for ways to tap into this stream of photos and are already doing this for example by executing #hashtag campaigns. However, hashtag campaigns do not directly display the brand in the pictures or give use rights to the picture itself.




Our solution

Mypose was established in the spring of 2012 around the idea of a digital mirror for fashion retailers. Soon we found out that our customers wanted to use Mypose at fairs, gala-evenings and other events. That’s why we started to develop Mypose towards being a marketing tool. Through Mypose’s service, brands are able to insert their brand messages to pictures easily and efficiently. Mypose can be used comprehensively in events marketing as well as after sales marketing. The marketing service collects useful information about the campaigns and creates a report of the results of the campaign:

Our service provides the following information to campaign creators:

  • Usage statistics
  • Reports of social media visibility
  • Contact details for after sales marketing
  • Use rights to the customer created content

Our current Situation

At the moment we are developing Mypose Online web service, through which campaigns can be executed anywhere in the world. It’s not dependent on our “digital mirror” hardware. Users can participate through a campaign web page, where pictures will be branded and campaign statistics are collected. The campaigns can be run on a smart phone, tablet or a computer. For campaign owners, it is a tool to create and manage customer content campaigns. For people, it is a way to participate in the campaigns of their favourite brands in a new way.

Our crowdfunding round

We are at the moment planning our crowdfunding round to open to the public soon. With the raised funding we aim to finish the development of our Mypose Online service, market it and internationalise it right from the beginning. Log in and press the like button on the right side of this pitch if you want to get an email notification of when we go live.



Equity offering

Company nameMypose Oy
Investment range100.000 – 300.000 €
Equity offered6.30 – 16.79 %
Price per share100,00 €
min investment 3 shares
Number of existing shares14,872
Pre-money valuation1.487.200,00 €
Start dateTo be announced
End dateTo be announced
LocationOulu, Finland
Field of businessInternet Business
Development stageSeed
Reference number679



Note: This funding round is not yet active, but it will open soon. The final pitch will contain more information than the preview. All information is subject to change, so do not base your investment decision on the preview version. Hit the like button on the right to be notified when the pitch goes live!



Contact Information:


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