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May 26, 2016 7:13 AM ET

Archived: #OutbidChang – A David vs Goliath mission: Help a local barbershop outbid a global alcohol company for the Everton jersey sponsorship

iCrowdNewswire - May 26, 2016



Help a local barbershop outbid a global alcohol company for the Everton jersey sponsorship.


#OutbidChang – A David vs Goliath mission. 

Today, there is only one remaining team in the biggest league in the biggest sport in the world – Everton FC, a football team in the English Premier League, who still has an alcohol brand on their jersey. Their sponsor is Chang beer, a brand from a Thailand-based multinational corporation. They have a long-term sponsorship deal with Everton FC, but this is being renegotiated after next season. We want to replace Chang Beer with our local barbershop The Barber Club, located close to Everton’s home stadium Goodison Park. And that’s where we need your help – every penny counts and every cent takes us closer to our goal!



About us


We are a father and son owning a local barbershop in Bootle. Our shop, the Barber Club, is located near Everton’s home stadium Goodison Park.

Sean ‘the older’ is the owner of the Barber Club, and Sean ‘the younger’ is a barber by profession. Both of us are big Everton supporters and our family has been for generations. It would of course be a dream come true to see our logo on the shirts of our favourite team, especially when it could benefit a great cause and protect children from Big Alcohol.

That’s why we are really happy to take part in this project from BigAlcohol.Exposed.   

About BigAlcohol.Exposed

BigAlcohol.Exposed is a worldwide network of NGOs dedicated to exposing the truth about the unethical business methods of the alcohol industry. Read about the network and their work here:




Why are we doing this?

When the people at BigAlcohol.Exposed approached us, we immediately felt that we wanted to be a part of this campaign. Alcohol brands sponsoring sport teams and athletes have an unpleasant side effect – It doesn’t just make adults interested in a certain alcohol brand, but children even more so. Children in the UK today are actually more familiar with alcohol brands than they are with sweet and cake brands. 



Our expectations

Of course our dream is to have our barbershop’s logo on the jersey of our favourite team. We love football, we love Everton, we love children and we think they deserve better than being the target of Big Alcohol’s brand advertising. Let children be children. But the most important thing for us is to create awareness of the problem. So even if we don’t reach our goal to #OutbidChang, we will consider it a victory if every person who starts talking about the issue, spreads it on social media or wears our merchandise. So please help us, together we can make a change!

At the same time, we know that a lot of people around the world care about their children – that’s why we believe that this is dream can come true. 

Our children’s heroes shouldn’t be billboards and ambassadors for alcohol brands. 

Together we can #OutbidChang!





Q: I love what you are doing, how can I contribute?

A: Well, $23 million is a ridiculous amount of money, pls fund us with anything you can afford or just spread our cause anywhere you can. Download our graphic material and print your own merchandise to show your support!

Download here

Q: Why are you doing this?

A: Our goal is to raise a sum where we can mach the Chang Beer sponsorship with Everton FC, and get rid of the last alcohol shirt sponsor in Premier League.

Q: How can we get in touch with you?

A: Our opening hours are 10.00am – 06.30pm (Mon-Fri) 08.30am – 04.00pm (Sat) and 10.30am-03.00pm (Sun*) at The Barber Club, 49 Stanley Rd, Bootle, Liverpool, UK. Or visit our Facebook page:

https://www.facebook.com/The-Barber-Club-Bootle-437137989768700/ or Tweet us @BarberClubL20 See you! (*If there is no Everton home game)

Q: When will you negotiate with Everton FC? 

A: As soon as we reach our goal, we will approach Everton FC to get involved in the process of being their new shirt sponsor. But we don’t have a lot of time, the deal is renegotiated during fall 2016. 

Q: I’m having trouble claiming a perk. Who should I reach out to?

A: Email: support@indiegogo.com

Q: How do I upgrade my perk?


Q: I would like a refund. How do I do this?


Contact Information:

Sean & Sean Burns

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