Creating positive change through fashion.
#GENDERFLUX seeks to bring awareness to the gender non-conforming communities through education and fashion,” said Elliott Alexzander, creator of #GENDERFLUX. “GENDERFLUX is about expressing to the world that being non-binary is not just about identifying as gender fluid or gender variant, but it’s about acknowledging that gender is a social construct that our society is suffering from. We have designed a collection that we hope will transcend the traditional standards and operations of your average department store.”
The money raised will be used to fulfill the brand’s goal of offering fashion in a way that doesn’t make individuals feel pressured to conform to society’s idea of what gender means. The design team at #GENDERFLUX, headed up by Michael Robinson, have created a 15 piece ready-to-wear collection that they feel truly encompasses #FASHIONFORALL.
We truly believe that GenderFlux is something that could benefit the world. We are creating a brand that we hope can transcend the traditional standards and operations of your average department store, redefining the structure by removing gender stereotypes and labels.
#GENDERFLUX is queer owned and operated and is looking to change the fashion industry by removing gender stereotypes. By acknowledging that gender is a social construct, they have made a commitment to celebrate individuality. #GENDERFLUX has enjoyed early traction in the non-binary community and has been featured in countless blogs referring to the brand as a “Pioneer in body positivity” and a “Leader among gender diverse clothing lines.”
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