iCrowdNewswire - May 20, 2016
Act!vate Brain & Body Inc.
Age!Younger. We are reinventing fitness as upstream preventive healthcare for the boomer generation.
Act!vate Brain & Body™ is the first science-based brain/body tele-fitness company that builds brain health through proprietary, science-based programs, a patentable algorithm that measures and ensures effective workout results, and a Live Coach-in-the-Cloud.
Act!vate Brain & Body is a scalable, landmark company designed to re-invent the fitness business as upstream preventive healthcare for the massive and wealthy Boomer population.
New science has validated that the process of creating Cognitive Reserve can decelerate the physical and cognitive decline that are associated with the normal progression of aging. We are a connectivity platform in the cloud that provides Members with live, expert coaching of a personalized program designed to create Cognitive Reserve through functional exercise, cognitive stimulation, stress management techniques and diet/nutrition counseling combined with the latest in Quantified Self/wearable technology.
We are on a mission to radically improve the trajectory of aging so that our Members can extend their midlife years of greater cognitive and physical health.
ACT!VATE DISRUPTS THE CATEGORY
The existing competitive landscape is ripe for disruption. There are many fitness centers and weight loss companies as well as multiple apps that provide physical training, brain games, and diet assistance, but none offer a comprehensive integrated program of brain/body health designed to create Cognitive Reserve – that market is currently un-served.
THE MARKET OPPORTUNITY INCLUDES B2C + B2B
While serving as senior executives in the traditional fitness business, management garnered significant insights about the fitness category and its lack of appeal to Boomers. We have identified our B2C sweet spot as those with an annual HHI of $150K+ that are 50-64 and those that will age up. Our B2B target, reached through channel partners (e.g. healthcare insurers that can reduce their expenses by enrolling their members in Act!vate), is much broader – adults 45-70.
Multiple pilots over the past 4 years have validated cognitive benefits and the efficacy and popularity of our tele-coaching process.
Corporate CMO / CEO turned Company Founder & Serial Entrepreneur. Marketer. Strategist. Multiple Categories and Functions. Global Explorer. Fire Starter. Pioneer. Living “The Portfolio Life.” Re-engineering the fitness business as upstream preventive healthcare for ages 50+. Helping small craft distillers grow. Expanding a local vaping company nationally. Advising numerous start ups. The 146th human being to stand on the summit of the tallest mountain in Antarctica, Mt. Vinson. Climbed Matterhorn and Mont Blanc 5 times each. A highly skilled and seasoned leader of consumer lifestyle brands and start ups. Diverse category and functional experience on six continents. Unconventional thinker adept at solving complex business challenges and driving profitable growth. Broad perspective: entrepreneurial CEO + classically trained Chief Marketing Officer + major ad agency senior exec + CEO of the world’s most awarded music agency + Founder of an innovative craft spirits marketing company. Expertise in Integrated Marketing, Behavioral Economics, Cyberculture, Competitive Strategy, and the Baby Boomer Consumer. Senior roles in major corporations and ad agencies, including Bally Total Fitness / Crunch, Heublein (now Diageo), Foote Cone & Belding, DDB Needham, and Elias Arts. Significant start-up experience. Expertise in building strong teams, breakthrough strategy, positioning, branding, integrated marketing, customer experience, advertising, direct response advertising, traditional media, social media, audio identity. Published thought leader on branding, marketing, strategy, audio branding, and music. TEDster and TED University speaker at TED 2008 Conference in Monterrey, CA on “The Power of Music.” Speaker, panelist, seminar leader around the world (Cannes, Dubai, London, Paris, Johannesburg, India, Brazil, Argentina, Mexico, Caracas, Tokyo, Hong Kong, Sydney, Auckland, etc.) on competitive strategy, marketing, music, and audio identity.
AWARD WINNING SENIOR MARKETING EXECUTIVE WITH A TRACK RECORD OF PERFORMANCE. As VP Marketing & Product Management for WGL Energy Services, led comprehensive brand positioning and customer acquisition efforts in a highly competitive industry. Exceeded green energy products sales goals for two consecutive years. As VP Marketing for Hyatt Corporation, developed a unique brand positioning based on psychographics and customer experience. Led the launch of two new select service brands. Earned performance-based HSMAI advertising and public relations awards for Hyatt Place and Hyatt Summerfield Suites, respectively. As Managing Director Brand Management for Bally Total Fitness, supported direct response initiatives that generated monthly YOY increases in member leads of up to 70%. As VP Marketing Communications for Hilton Hotels Corporation, led the U.S. team in the strategic development of the global brand positioning and achieved a positive shift in key brand attributes by as much as 60 percentage points. Recognized by Advertising Age as one of the Top 100 Marketers.
I am a results and quality-focused strategic senior financial executive with experience managing all key corporate financial functions spanning financial planning and analysis, accounting, taxation, auditing, controls, regulatory compliance, mergers and acquisitions, reporting and contract negotiations. I have specialized knowledge in compensation, retirement and health and welfare benefit plan design, regulatory filings, investment portfolio management, shareholder relations, HRIS and operations management across industries including technology, financial services, Not-For-Profit and government. I am also proficient in aligning and building consensus from key stakeholders and translating overall vision into actionable plans to reduce costs and increase top-line revenue. I bring expertise in delivering on board-level objectives and balancing long-term strategic planning with ground-level execution within complex global, Fortune 500 organizations. A few of my greatest strengths include: ► Exceptional Analytical Skills ► Global Team Leadership ► Demonstrated M&A Experience My executive core competencies also encompass the following: Financial Analysis & Strategic Planning | GAAP & Public Accounting | Auditing & Risk Mitigation | Litigation Support | Forensic Accounting | Due Diligence & M&A Support | Taxation | IRS Defense | FAR, CAS & DCAA experience | Regulatory Compliance| International Operations | Contracts & Negotiation | Sarbanes Oxley (SOX) & Cost Controls | SEC & ERISA Reporting | Process Improvement & Efficiency | Change Management | Crowdfunding | SBIR / STTR Funding Computer expertise includes: Operating Systems: Windows, Mac, IOS, Android Software / Applications: MS office 365, MS Word, MS Access, MS Excel, Outlook, Outlook Express, PowerPoint, OneNote, Turbo Tax, Quicken, QuickBooks, Quickbooks Online Accountant, PlanGuru, Skype; JoinMe