Love the skin you’re in, organically.
About this project
Our goal is to revolutionize the way we live, from how we treat our skin to the way we decorate our spaces. I had been searching endlessly for body and hair care products that were truly naturally made with organic ingredients for a while, and after I wasn’t able to find any I loved, I decided to make my own.
Each product is meticulously crafted with love in Miami, Florida using only the best organic ingredients. Before creating a product I research each ingredient carefully, deciding on ingredients that are made by companies who are fair trade, certified organic, gluten free, cruelty free and sustainable.
Not only do we provide a range of skin and hair products unlike anything else on the market but we truly believe that giving back is the most important thing in life. For each product sold, we donate $1 to Lyme Disease Research and Awareness.
In 2014, CEO & Founder – Ina, was diagnosed with Chronic Lyme Disease. A disease that affects every part of your body, symptoms vary from severe muscle and joint pain that mimics RA to brain fog and memory loss that mimics Alzheimers and more. Instead of letting this diagnosis take over her life, she decided to fight with every piece of herself to get better and to make a difference. Having improved slightly, it was time to dedicate the energy gained to building her brand. Unfortunately, Lyme disease is too often misdiagnosed and is a pretty controversial subject. Our goal is to give back not only by creating awareness about this horrible disease and other invisible diseases but to help find a cure.
In addition to giving back, Ina wanted to create a brand that young girls can look up to. A brand that shows women and men as they are most beautiful, without editing their bodies. Teaching girls and women around the world to own their imperfections, to be comfortable in their skin and to treat it with care, organically.
Even though we are creating a strong movement to empower women to love themselves, this goes for men as well.
Our products are completely unisex, we want you to look and feel your best naturally. This is about empowering everyone, no matter your gender, race or ethnicity.. just own your beauty & treat your skin right with INA DAYLE.
Up until now, I (Ina) have funded each step. I’ve have launched a line of incredible products and have worked endlessly to create brand awareness. Currently we are in a salon in Colorado, a store on Abbot Kinney Road called HOWL (short for Handle Only With Love), the WANDERLISTA Miami in the Hotel Croydon on Miami Beach and a few more coming soon.
But, it’s time to seek some help. To get INA DAYLE to the place it needs to be, we need funding. The money raised here will go towards launching new products (YAY), hiring a business manager, financial advisor, a lawyer (to become certified organic and establish necessary trademarks and patents), an assistant and most of all towards marketing. We plan on seeking PR professionals to get our products in the right hands and create a kick ass campaign to send to press. In addition, we will be upping our social media game by creating content worth sharing. But, we can’t do this alone, which is why I’ve decided to launch this campaign. With your help, INA DAYLE will become a household name.. all while promoting awareness and finding a cure for Lyme Disease. What better time than now to create awareness as May is Lyme Disease Awareness Month!
It is against the rules of Kickstarter to donate any portion of the funds raised here to charity, so unfortunately we won’t be able to donate anything raised here to Lyme but all future sales (through our direct website) will be contributing to our donation to Lyme Disease Research and Awareness.
For now, there’s still a way to help create awareness for Lyme Disease. You can do this by simply sharing this campaign with your friends, family, coworkers.. even that new friend you met at yoga! Help this campaign go viral so we can spread much needed awareness on this invisible disease.
Current Product List:
MERMAID SCRUB | body and face scrub made with organic sugar, himalayan salt, coconut oil, avocado oil, almond oil, vitamin e and certified pure therapeutic grade essential oils: grapefruit, lemon, peppermint, cinnamon and ginger.
COFFEE TIME | body and face scrub made with organic blue mountain coffee from Jamaica, organic coconut oil, oatmeal, brown sugar, almond oil, avocado oil and certified pure therapeutic grade essential oils: frankincense, grapefruit, lavender, geranium, lemon, peppermint, ginger, cinnamon and helichrysum.
PUCKER UP | exfoliating and moisturizing lip scrub made with organic blue mountain coffee from Jamaica, brown sugar, coconut oil, honey, avocado oil, almond oil, vitamin e and certified pure therapeutic grade essential oils: wild orange, peppermint and cinnamon.
GIMME LIFE | “the triple threat” hydrating and moisturizing hair mask, serum and detangler in one. Help stimulate your hair follicles to promote healthy hair growth with this leave-in hair mask or use as a serum to add a bit of texture and shine throughout your day. Ingredients: organic coconut oil, almond oil, avocado oil, vitamin e and essential oils: rosemary, lavender, geranium, white fir, clary sage, cedar wood, cypress, peppermint, thyme, frankincense and grapefruit.
BUG OFF! | all natural insect repellent made with purified water and certified pure therapeutic grade essential oils: arborvitae, lemongrass, rosemary, lavender, lemon, eucalyptus, peppermint, cinnamon, ylang ylang, nootka wood, cedar wood, catnip, lemon eucalyptus, list fruit, vanilla bean absolute, fractionated coconut oil and tamanu seed oil.
PUD | Pure Unclogging Detoxification mask made with bentonite clay, activated charcoal, maca root powder, coconut oil, honey, vitamin e and certified pure therapeutic grade essential oils: frankincense, melaleuca, lavender.
CINNA SCRUB | limited edition holiday body scrub. Smells like christmas in a jar. Ingredients: organic himalayan salt, sugar, coconut oil, almond oil, avocado oil and certified pure therapeutic grade essential oils: white fir, douglas fir, frankincense, birch, cinnamon and cassia.
FALL FOR ME | limited edition holiday body scrub. Smells like Fall, imagine warm cinnamon rolls and pumpkin pie baking in the oven. Ingredients: organic brown sugar, coconut oil, almond oil, avocado oil and essential oils: ginger, frankincense, cinnamon and cassia.
POUT | completely natural lip balm made with organic beeswax, coconut oil, honey, vitamin e and certified pure therapeutic grade essential oils (peppermint, wild orange, cinnamon and helichrysum).
CHILL | relaxing bath salts made with epsom salt, himalayan salt and a blend of certified pure therapeutic grade essential oils (lavender, spruce, ho wood, frankincense, blue tansy, blue chamomile + eucalyptus).
INVIGORATE ME | invigorating bath salts made with epsom salt, himalayan salt and a blend of certified pure therapeutic grade essential oils -eucalyptus, wild orange, lemon, grapefruit, mandarin, bergamot, tangerine, clementine and vanilla bean absolute. Invigorate yourself and take on the day!
EMPRESS | bath salts made with epsom salt, himalayan salt and a blend of certified pure therapeutic grade essential oils – bergamot, eucalyptus, spruce, ho wood, frankincense, blue tansy, and blue chamomile + fractionated coconut oil to help promote feelings of relaxation and confidence.
100% COTTON TOTE BAG | use as an every day bag, to carry around your laptop or even to carry groceries.
Special sneak peek of some of the new products
ELIXIR | face toner
ingredients: organic apple cider vinegar, water (to balance ph levels) and essential oils: myrrh, grapefruit and frankincense
MO’ HONEY | face mask
ingredients: organic moringa, honey, hemp oil, avocado oil, vitamin e and essential oils myrrh, frankincense, helichrysum, cedar wood and peppermint
MAN UP | beard oil
ingredients: organic jojoba oil, coconut oil, hemp oil, vitamin e and essential oils thyme, rosemary, lavender, bergamot, douglas fir, cinnamon, cedar wood, cypress, peppermint, frankincense and lemon
.. to see more please visit inadayle.com
Risks and challenges
Some of the risks and challenges would basically boil down to finding the right business manager. I’m pretty much a one woman show over here so hiring a business manager is key to getting INA DAYLE into every home in the country.
As far as launching new products, as soon as we have funding we will be able to launch within a month. We already have a collection of products so we are much more aware of the setbacks that can happen (ex. labels are printed incorrectly and have to be reprinted). But, we have already established great relationships with our vendors so we know what type of quality to expect and they know we love a quick turn around.
The only other obstacle I could face would be set backs in health. That’s why some of the funds raised will go towards hiring an assistant, a right hand, to help me especially on the bad days.