Established, unique children’s product range with proven and scalable means of customer acquisition.
Underpinned by a proven advertising led model, the YUU range of premium and unique children’s activity backpacks keep kids on-the-go entertained and boredom at bay. A world away from a regular backpack, the acclaimed YUUbag cleverly combines a portable entertainment station with a durable, premium quality backpack with pockets galore for all your kid’s kit and caboodle. Since launch in 2010, 55,000 YUU backpacks have been sold generating sales in excess of £2.2m predominately online only.The sales model is simple, we advertise on Kids TV, driving sales online. With 5 years of data this is a scalable and proven model with an expanding innovative product range loved by kids and parents.
PRODUCTS & SERVICES
With a YUUbag busy kids can take the fun wherever they go and keep boredom at bay. Complete with fold down desk, secret compartment and activity funpack a YUU backpack is like no other. For parents it’s about the exceptional quality, multi-functional usage and unique features, all encased in an ergonomic EVA foam shell providing support for young, growing spines. But best of all, it keeps kids entertained on days out, flights, car journeys – no more “are we nearly there yet”. To meet customer demand we have extended the product range to provide YUU backpacks for younger children, and a YUUbag on wheels and an accessories range. Our NPD continues with 2 new YUU products in development.
We have all had experience of travelling with (or near) a bored child. But a happy child is an entertained child. With a YUUbag kids can take the fun wherever they go, with all their kit in one place. Complete with fold down desk, secret compartment, 20 pockets and an activity funpack, a YUU backpack is like no other. It’s a desk & a toy box, perfect for when out dining, in-car, holidays or just at home. Parents get frustrated with kids’ backpacks that barely last a season and are often unsupportive to their child’s back. A YUU backpack delivers on both fronts. Exceptional quality, durability and ergonomically designed for growing spines. Endless fun for kids, and endless peace for parents.
We have a proven product range and a cost-effective and scalable means of customer acquisition. Our core UK revenue model is simple. We advertise on Kids TV channels and drive directly to our own website, or Amazon. This is a data driven customer acquisition model with over 5 years of analysis and data upon which we have based our plan. In short, there is a direct correlation between the weights of TV advertising and the unit sales delivered.
To augment the TV message, and to target purchasers, we use digital media.
Additional revenue will be driven from selected retail distribution, and further international expansion will follow with the model being replicated.
We plan to exit at the end of year 5 via a sale where our model demonstrates revenue of £3.2m and net profit of £637k, delivering a possible ROI of between 3 and 6 times.
Targets for a sale include luggage and travel goods businesses Samsonite, Trunki ,Tripp, kids and families mid market stationery and accessories businesses Smiggle or Micro Scooters, or a children’s entertainment brand such as Disney. We have already worked with Disney in Australia in a revenue partnership deal.