Poppy & Zach.
A Lifestyle Store for Babies & Children, selling fashionable brands online.
- Leighton Buzzard, United Kingdom
Poppy & Zach is the new international ‘lifestyle store’ for babies and children, an exciting concept that brings together desirable brands for 0 to 8 year olds. A one stop shop for Clothing, Footwear, Toys and Accessories featuring fashionable brand names like Absorba, Adidas, Levis, Converse, Joules, Emile et Rose, Catimini, Melissa and Doug and many more.
The model is focused on a bespoke ‘customer first’ culture, delivering on time every time creating loyalty and repeat orders. The co-founder has 3 children and could clearly see a gap in the market for a retail offering that provided the ‘lifestyle concept’ where all the categories of fashionable brands where displayed under one roof, the natural extension of this was clearly online.
In January 2014 a 1000 sqft superstore opened in Leighton Buzzard and in August 2014 the website launched in beta.
This market is huge, designer childrenswear alone in the UK is worth a staggering £5.6bn and in 2013 the toy market rose by 4%.