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May 13, 2016 10:00 AM ET

Archived: Organic baby food brand Once Upon a Farm is standing out as a leader in the rapidly emerging refrigerated baby food category

iCrowdNewswire - May 13, 2016

Once Upon a Farm is raising growth capital on CircleUp




HPP, organic baby food brand Once Upon a Farm is standing out as a leader in the rapidly emerging refrigerated baby food category.

Once Upon a Farm offers 10 specially designed blends of whole fruits, vegetables and superfoods, specifically customized for three of the most important nutritional stages of an infant’s life. Recipes are matched to appropriate age ranges and are already synergistically formulated to bring out the bioavailability and absorption of nutrients of each of the ingredients. All blends are free of concentrates, preservatives and processed purees, and are infant nutritionist certified and pediatrician recommended. Once Upon a Farm is certified organic, kosher and Non-GMO Project Verified.

Unlike typical shelf-stable baby food, Once Upon a Farm uses HPP (high-pressure processing), which is a revolutionary technology that keeps the nutrients, flavors, aromas, colors, textures of the whole ingredients intact, giving babies optimal taste and palate development and setting them up for a lifetime of healthy eating. Packaged in convenient, eco-friendly, refrigerated and re-sealable pouches, Once Upon a Farm offers flexibility and convenience, making eating healthy easier than ever.

Using the freshest produce from mainly local farms, combined with nutritionally packed superfoods and healthy fats, we believe baby food has never before been this healthy, delicious and presented in such kid-friendly flavors.








Ari Raz, Co-founder and CEO


Ari Raz, CEO of Once Upon a Farm boasts an extensive history in strategy, marketing, and financial management, qualities he brings to his role at the organic, non-GMO and HPP baby food brand. As CEO, Ari oversees fiscal activities, spearheads business and marketing strategy, business development and sales, as well as the brand’s interactive strategy.

Cassandra Curtis, Co-founder and COO

Cassandra brings extensive knowledge of childhood nutrition and first-life parenting experience, as well as operational experience to her position at Once Upon a Farm. Overseeing ongoing business operations within the company, and leading product development and recipes, Cassandra is helping to create a successful company with the highest quality baby food available on the market. As a mother of two, Cassandra has always been committed to bringing only the healthiest foods into her children’s lives, understanding the importance of proper nutrition from day one.

Tina Kroger, Director of Sales

Tina has over 20 years of sales leadership experience in the retail and healthcare fields. She has closed more than $110MM in revenue and has lead 3 nationwide sales organizations through successful acquisition processes. With extensive experience in sales management, marketing, business to business, business to consumer sales, sales training development, and sales strategy she has a well-rounded view of how to approach the market and develop a successful organization. She joining the Once Upon a Farm team in October 2015 and has since helped the company expand its retail footprint to over 400 stores nationwide.

Michael Movitz, VP of Strategy

Michael utilizes his over 25 years of industry experience to offer professional strategic guidance to Once Upon a Farm through situation analyses and data analytics encompassing the full spectrum of defining the what, why, so what and now what; assists with development of go-to-market strategies, industry insider expertise, thought leadership and bold recommendations with conviction, inspiration and a touch of heart & soul.

Devon Steinberg, Demo and Event Coordinator


Megan Young, Social Media Coordinator


Jesse Funderburk, Production and Procurement Manager

Business professional with over seventeen years of experience in all areas of Operations, including: Logistics, Shipping/Receiving, Inventory Control, Production, and Customer Service.


Contact Information:

Ari Raz -- Co-founder and CEO

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