Once Upon a Farm is raising growth capital on CircleUp
HPP, organic baby food brand Once Upon a Farm is standing out as a leader in the rapidly emerging refrigerated baby food category.
Once Upon a Farm offers 10 specially designed blends of whole fruits, vegetables and superfoods, specifically customized for three of the most important nutritional stages of an infant’s life. Recipes are matched to appropriate age ranges and are already synergistically formulated to bring out the bioavailability and absorption of nutrients of each of the ingredients. All blends are free of concentrates, preservatives and processed purees, and are infant nutritionist certified and pediatrician recommended. Once Upon a Farm is certified organic, kosher and Non-GMO Project Verified.
Unlike typical shelf-stable baby food, Once Upon a Farm uses HPP (high-pressure processing), which is a revolutionary technology that keeps the nutrients, flavors, aromas, colors, textures of the whole ingredients intact, giving babies optimal taste and palate development and setting them up for a lifetime of healthy eating. Packaged in convenient, eco-friendly, refrigerated and re-sealable pouches, Once Upon a Farm offers flexibility and convenience, making eating healthy easier than ever.
Using the freshest produce from mainly local farms, combined with nutritionally packed superfoods and healthy fats, we believe baby food has never before been this healthy, delicious and presented in such kid-friendly flavors.
Ari Raz, Co-founder and CEO
Ari Raz, CEO of Once Upon a Farm boasts an extensive history in strategy, marketing, and financial management, qualities he brings to his role at the organic, non-GMO and HPP baby food brand. As CEO, Ari oversees fiscal activities, spearheads business and marketing strategy, business development and sales, as well as the brand’s interactive strategy.
Cassandra Curtis, Co-founder and COO
Tina Kroger, Director of Sales
Michael Movitz, VP of Strategy
Devon Steinberg, Demo and Event Coordinator
Megan Young, Social Media Coordinator
Jesse Funderburk, Production and Procurement Manager