A customizable toy that enables kids to design, invent and express themselves creatively.
About this project
Toyish is a hands-on toy kit that empowers children to design and build their own toys. Watch your kids light-up with joy!
Watch Paloma Building Her Toyish Dancer:
Watch the story behind Toyish:
Hi, I’m Assaf, a toy designer from Brooklyn. I have been inventing toys and teaching Toy Design for the past ten years. Three years ago I was invited to teach at a school in Harlem as part of the CityArts program – that marked the beginning of the Toyish journey.
Working with the kids on toy building and witnessing their level of creativity, really Inspired me. I returned to my studio with a new approach. My focus became on how to recreate that feeling of accomplishment – where each child got the chance to express their uniqueness.
The name of our product is an extension of our philosophy. The product is like a toy, it is toy-ish, It’s isn’t really a toy until a kid brings it to life.
Toyish is for girls and boys ages 3 and up. Making your own Toyish is easy:
Every toy needs some magic! Toyish magnetic characters are the secret ingredient that holds the toys together and adds the magical spark. They are safe for kids as young as three years old.
See under ADD-ONS. This cool accessory ring will allow you to transform every Toyish toy to an AMAZING personalized night lamp.
Simply place the ring on the base and once you insert the character into the capsule….poof…the toy will be magically lit-up. Your kids will love sleeping by their very own light-up creation.
Our stamp bits are compatible with all of our magnetic characters. Simply snap a stamp bit into a character, and you are ready to roll!
Every Toyish kit comes with all the necessary parts to start the adventure. With our ever-growing library of parts, kids can collect more awesome accessories to make their toys even cooler.
Race Car Kit:
Flamenco Dancer Kit:
Ballerina Dancer Kit:
Click N’ Stamp Kit:
Each kit contains 2 magnetic characters, three interchangeable stamp bits and one ink pad.
*If you pledged over $25 you can add the Magical LED Light Add On to your pledge. Simply add $15 for each ring to your final pledge amount (It’s also possible to add more than one ring). After the campaign ends, we will contact each backer to verify the items pledged for.
*Simply add $30 for any additional toy kit to your final pledge amount. After the campaign ends, we will contact each backer to verify the items pledged for.
1. Toyish empowers kids to be active creators rather than passive consumers.
2. Toyish enables kids to play together.
3. Toyish boosts kids’ self-confidence.
Toyish Prestigious Awards:
As Featured On:
We’re a team of experienced entrepreneurs, designers and educators who have been working in the toy industry for many years. We teamed up to bring Toyish to kids around the world and inspire a new generation of adults.
Our journey started almost three years ago and since its initial conceptualization we have designed and tested our toys extensively, and have won several prestigious awards, include the Best in Play by Working Mothers award and the Red Dot design award. We have also partnered with exceptional engineering and manufacturing partners and are now ready for full-scale production.
We need your help to get our toys off the ground. Manufacturing all of the toys at once is expensive. That’s why we selected a few of our favorite Toyish kits as our basic Kickstarter rewards. Your help will allow us to produce the first kits in time for the 2016 holiday season. With your help we will be able to release more of our themed parts, coloring books and goodies for kids to enjoy. If you know anyone else who will love TOYISH as much as you do, please share our story.
Risks and challenges
We are passionate about bringing Toyish to kids around the world. For the past few years, we’ve dedicated ourselves to developing prototypes, testing them with kids, listening to feedback, finalizing the design and completing all the engineering requirements necessary for production. We’ve also partnered with an exceptional manufacturing company to bring Toyish to life. All of our toys are protected by patents under US and international property laws.
The Toyish team has a great deal of experience in successfully bringing new products to the market. The manufacturing process always presents challenges, however with our experienced team, we are confident we will overcome these challenges as they arise.
We are committed to an honest and transparent relationship with our supporters. In the event of unexpected issues, we promise to quickly communicate them and to work incessantly to meet the delivery dates.