Juno. Share sportsbook facts, fun and follows
Juno will bring the sharing economy to sportsbook betting, something the community has told us they want.
Spring 2011. The Juno Founders meet as usual for the Cheltenham Festival, one of the biggest horse race meetings on the planet. This year the competition was even more special – Jon’s horse Junior won its race by 24 lengths. Celebrating with the huge crowd Jon and Phil were snowed under with requests for tips on SMS, emails and phone.
Who to bet on? How much? What odds? Friends, family and work colleagues, men and women, all over the UK and beyond. Something different had started, and the Juno team realised there is a need for shared sportsbook betting, online, in a safe and fun community where people trust each other.
Gambling has had a bad rap in modern media and politics. For too long, betting, enjoyed by billions of people, remains opaque, expensive and shabby. Online casinos and lotteries offer better access than ever but the same one-sided bet: solitary gaming. The ancient sociable aspect of gambling, from Roman times to the old-fashioned corner bookies shop, hasn’t survived the digital age.
Juno will recapture this. Juno members will share tips quickly; share fair and transparent odds (prices). In this way the Juno community will ensure that ordinary people play against luck in a community that can support and share their experiences and outcomes in a fun, safe and modern way.