RSS Newsfeeds

See all RSS Newsfeeds

Global Regions

United States ( XML Feed )

May 10, 2016 7:41 PM ET

Archived: Drift Light Intimates – doing business and doing good are not mutually exclusive: For every purchase made, Drift Light donates basic socks and underwear to homeless shelters

iCrowdNewswire - May 10, 2016

Drift Light Intimates



Our Mission

Drift Light is built on the belief that doing business and doing good are not mutually exclusive. We’ve found that we can solve complex problems by breaking them down. The issue that we’ve dedicated ourselves to is improving the lives of the nearly 600,000 men, women, and children currently homeless in the US (Source: 2015 Congressional Report on Homelessness). This number is staggering, and the problem is extraordinarily complex. So let’s start small.


We were surprised to find that socks and underwear are the most needed, yet least donated items at shelters across the US. It’s amazing that something as small as a fresh pair of underwear can have a large impact. So we set out to come up with a sustainable, scalable way to provide basic necessities to homeless shelters, and in the long-term, provide jobs to those transitioning out of homelessness. Enter Drift Light.





While in her last semester at Duke, our founder combined her experience in fashion and volunteering at homeless shelters to create a beautiful line of underwear thatdonates basic socks and underwear for every purchase made. In an effort to make this idea a reality, Willa entered the Duke Changeworks Startup Competition and ended up winning. The judges were excited about the concept and believed she could quickly take the concept from an idea to a reality. One year later, we’re ready to officially launch the company.


Our Game Plan

All contributions go toward two main things: fulfilling product orders and donations to shelters across the US. Our first donation events will be in Raleigh-Durham, NC,Minneapolis-St. Paul, MN, and Los Angeles, CA. We call our donation model One for Many, because we’re able to donate up to a week’s worth of basic socks and underwear for every purchase made. So when you buy one, you give many.




The rest of the funds will go toward our first Drift Light purchase order. We have manufacturing lined up and are ready to start production so you can get your new favorite undies. All of our pieces are handmade in Los Angeles by family-owned shops. We are proud to use high-quality, eco-friendly materials. By using bamboo cotton, we’re able to create incredibly soft underwear from a renewable resource. Additionally, our shipping materials are selected by our Sustainability Consultant, Serena, to be both cost-effective and eco-friendly. We are committed to doing the most good.



How You Can Help

If you’re ready to join us on this journey, there are many ways you can help!


1. DONATE to our campaign by clicking “Contribute Now” on the top right of this page.

2. PRE-ORDER pieces from our premiere collection by selecting a “Perk” from the bar on the right of this page. You can even snag a week’s worth of undies at an exclusive discounted Indiegogo Perk price! Once we’ve hit our $20,000 goal, we’ll reach out to you to confirm your size and color preference.

3. SHARE this campaign with your friends, family, neighbors, and the cashier at the supermarket. When you’re as excited as we are, you’ll find it easy to tell the world!

4. FOLLOW us on Instagram @Drift_Light and LIKE us on Facebook.com/DriftLightIntimates


Drift Light Premiere Collection

When selecting your Perk, don’t worry about picking a size/color/style. We’ll reach out once we’ve reached our campaign goal to confirm your preferences. All products are available in Black or White and are made in Los Angeles with ultra-soft and eco-friendly bamboo cotton. The cotton has a generous stretch, so each style and size fits a variety of bodies.




Our favorite bralette is made with soft lace and adjustable straps, making it comfortable enough for everyday wear yet elegant enough to bring out your inner goddess. Available in Black and White.









We like to think of the Willa undie as an everyday bikini cut with a twist. With the comfort of  bamboo cotton and elegance of floral lace, these medium-coverage bikini bottoms are comfy enough to wear every day yet cool enough to Instagram. Available in Black and White.







Calling all wanderers – no matter where you roam, the True North Bralette will be there to support you. Made from eco-friendly and ultra-soft bamboo cotton, this style will keep you comfy and stylish all around the world. Available in Black and White.




This full-coverage pair of underwear combines ultra-soft bamboo cotton with a little bit of stretch for our most comfortable bottoms yet. The criss-cross detailing on the sides keep this style modern and big-booty friendly. Available in Black and White.




At Drift Light, we believe you can have it all. So we designed the Maven bralette to bridge the gap between our two favorite things: ultra-soft bamboo cotton and luxurious scalloped lace. Available in Black and White.





Our Maven Thong combines the beauty of delicate lace with the practicality of a seamless bamboo cotton thong. We love this thong for its comfort, style, and ability to mix/match with any of our bralettes. Available in Black and White.


Maven Thong in Black not pictured but available!


Don’t worry guys, we didn’t forget about you! Our Friday Boxer Brief uses ultra-soft, eco-friendly bamboo cotton in a modern, boxer brief fit. We both know you need clean underwear, so skip the laundromat and order a pair (or 7…) so you can feel like it’s Friday every day. Available in Black and White.







Don’t worry guys, we didn’t forget about you! We used super-soft, eco-friendly bamboo cotton to make the most comfortable and classy boxers you’ve ever seen. Our boxers have a modern, relaxed style that feel like Sunday afternoons. Available in Black and White.







All of our pieces are made with materials that stretch, so each size and style fits a variety of body shapes. Once you place your order, we’ll reach out to confirm your size and color preference.


BRALETTES – All bralettes include adjustable straps for maximum comfort. Our current bralettes are ideal for women with cup sizes between A-C, but we’re excited to start designing bralettes that are comfortable and supportive for larger cup sizes.


                           XS                 S                  M                 L                 XL

Bust Size        32 – 34          34 – 36         36 – 38          38 – 40          42 – 44


WOMEN’S UNDIES – All of our undies are made of super soft cotton that stretches, so each size and style fits a variety of body shapes. The Willa undie is a bikini cut, the True North undie is a bikini cut with a little more coverage, and the Maven Thong is a classic thong made with soft bamboo cotton that disappears under clothes.


                           XS                 S                  M                 L                 XL

Hip Size          34 – 36          36 – 38         38 – 40          40 – 42         42 – 44



MEN’S BOXERS AND BOXER BRIEFS – All of our undies are made of super soft cotton that stretches, so each size and style fits a variety of body shapes.

     XS                 S                  M                 L                 XL

Waist Size           26 – 28          28 – 30         32 – 34          36 – 38         40 – 42



We want you to love your Drift Light undies, so we’ll happily exchange any unworn bralettes. Unfortunately, due to sanitary guidelines, we cannot accept returns on underwear bottoms, so make sure to check the sizing charts above.


Find This Campaign On

Contact Information:

Willa Townsend

View Related News >