An introduction to Buffer and the odor free gym tee
The founders, Steven and Ryan, met their cofounder Trevor at the gym early 2016 in Fremont,
CA. With over 13 years combined experience in the fitness industry, they decided to disrupt the
fitness apparel industry.
The idea, to create a fitness t-shirt that would remain odorless after every use, came from a
combination of entrepreneurial ventures. Steven and Ryan both had separate startups, Steven’s
in the fitness industry, and Ryan’s in the travel apparel industry. They decided to combine their
expertise in fitness and clothing to make the most functional fitness tee by utilizing the most
advanced clothing technologies.
Check out their Kickstarter Campaign here.
They also wanted to document their entire story during the Kickstarter, so they’ve created a YouTube channel that shows you the in’s and the out’s of what goes down in a real business. They didn’t raise millions of dollars, they didn’t have any connections. They just jumped into it and are grinding it out trying to be successful…or completely bust. Check out their YouTube Journey in the video below.