Philadelphia, PA (April 26, 2016) – Socially conscious fashion brand Antar Penguin has announced its latest initiative, “Smart casual – A shirt for a second chance,” which will launch on Kickstarter on Friday, April 29. To create the program, Antar Penguin has teamed up with Career Gear, a non-profit organization, which provides job skills training and assists the unemployed. Now, they can also give people the chance to dress for the workplace. For every shirt purchased, Antar Penguin
“Smart casual – a shirt for a second chance” reflects the long-held ideal of Antar Penguin Founders, Jimi Feng and Spoze Shen, which the elegance of Antar Penguin is not only in its look but also in its philosophy. “We believe that a fashion company should not solely be focused on the outer look and marketing of its products, but should also strive to promote ideals that make life more meaningful,” said Feng.
Antar Penguin’s mission is to make elegant, high quality products that bring people joy while contributing to the environment and society. To facilitate the “Smart Casual” project, the company seeks to raise $20,000 on Kickstarter over the next two months. By purchasing a shirt, customers will feel good knowing they may help save someone, or even a whole family, from becoming homeless. It will also help them to create a better life.
With a little initiative, these families and future generations can receive a helping hand. “A lot of major brands and companies send aid to other countries, but they forget that there are still some people in their home country like the United States that need help. We want to tell our customers to come back to help their own communities,” said Feng.