[SHANGHAI, 3 May 2016] China’s online video network Yooya has now signed twenty platform partners, reaching this milestone a year ahead of schedule. Yooya also continues to add new content partners, and is driving over 250 million video views each month.
In hitting this significant milestone, the company has now put in place comprehensive commercial and distribution deals with every major video platform in China, including Youku, Tudou, iQiyi, Tencent QQ, Sohu, Bilibili, 163, PPTV, Acfun, Wasu, Meipai, HunanTV, LeTV, V1, Toutiao, Wechat, Miaopai, Meila, Meili, and Sina.
“With these new platform partners, Yooya has more than 95% reach into China’s online video market that boasted 450 million video users in 2015. The figure is projected to rise to 700 million video users by year-end,” according to Yooya CEO Rick Myers.
“As a central distribution hub, Yooya now removes the complexity for rights owners and content creators to get broad access to the entire China market.
“For advertisers, reaching our latest major milestone provides unrivalled opportunities to engage with their targeted audiences,” Mr Myers adds.
Yooya’s online video platform brings together content creators, online video platforms, and advertisers for the benefit of all three. Yooya provides distribution, rights management, and powerful new advertising solutions that both monetize content and create marketing opportunities, while also providing quality, rights-protected content to China’s voracious consumers of online video.
Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions.
Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions to the company’s clients.
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