CaseRails’ goal is to empower attorneys at law firms to collaboratively create and review legal documents with vastly increased accuracy and efficiency. The key source of lawyer inefficiency today is document drafting, because of all the non-legal work embedded in the process. The Solution is CaseRails. CaseRails is a content management system for lawyers, laser focused on eliminating friction from the drafting process. When an attorney writes a document in CaseRails, the user interface for each task is customized to be intuitive and precise. When an attorney writes a document in CaseRails, the user interface for each task is customized to be intuitive and precise. For example, CaseRails organizes the content that you will be pulling in from other documents, so you don’t have to go hunting for it. Clauses are automatically tagged as you write them, making it a breeze to reuse that content or sync it with other documents.
The CaseRails team is creating the most efficient and accurate way for lawyers at big firms to draft legal documents. And we are the perfect team to do it. Simply put: we are lawyers who code. We are attorneys from a big international law firm. And, we are engineers from the top schools, with over 20 years of development experience. We lived the problems that lawyers are facing, and we founded this company to build the solution.
Competition for big cases is changing the law firm business model. Everything used to be billed by the hour, but those days are over. Clients now set strict budgets on big cases, and firms get their business by submitting competitive bids. Securing a case worth $10s of millions of dollars can hinge on razor thin margins in your bid. In this new competitive environment, the ROI on increasing efficiency is enormous.
We’ve talked to dozens of partners and CIOs of big firms, and they agree: the biggest source of lawyer inefficiency today is document drafting, because of all the non-legal work mixed up in the process. Publishers have content management systems, and developers have Github. Lawyers just don’t have tools like these.
The Solution is CaseRails. CaseRails is a content management system for lawyers, laser focused on eliminating friction from the drafting process. When an attorney writes a document in CaseRails, the user interface for each task is customized to be intuitive and precise. For example, CaseRails organizes the content that you will be pulling in from other documents, so you don’t have to go hunting for it. Clauses are automatically tagged as you write them, making it a breeze to reuse that content or sync it with other documents. And CaseRails exports the finished document in common formats, automatically typeset for Firm or Court requirements.
The legal market is huge, and CaseRails is a business with the potential for explosive growth. At first, we are focusing on big firms with 50 or more attorneys. At our target price of $400 per month, this market segment alone is about $1.2b per year. Once we have large firms, the same product can be used by smaller firms and corporations, giving us a total addressable market of $4.7b.
Our revenue model is traditional SaaS, with a monthly license fee based on firm size. We will host CaseRails for a firm in our secure cloud, or for an additional fee, install it as an appliance in their data center.
Our go-to-market strategy is pretty simple: start with attorneys we know, many of whom already want the product; then expand to the very biggest firms, and then expand to the rest. We will make our first sales into our personal network of about 400 attorneys at 40 firms. Then, we’ll build a sales team to target the top 100 largest firms. For mid-tier firms, we’ll work with legal SaaS channel partners like Transperfect or DTI.
No one has a product like this on the market today, but there are potential competitors in adjacent spaces. Everyone currently uses generic word processors, but they aren’t customized for law firm workflows. There are also document assembly products. These are useful for simple form filling, but not for complex drafting projects. CaseRails is the only product that optimizes the workflow and eliminates drafting process friction for sophisticated, high value legal work.
We are currently in beta with two major NYC law firms.
New York, New York
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