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Apr 27, 2016 1:04 PM ET

Archived: Farley’s Market: Delivering Costco Products to Every Corner of America

iCrowdNewswire - Apr 27, 2016

Everyone loves Costco! Households and businesses all across America rely on the wholesale pricing of everything from produce to electronics to camping equipment. Unfortunately, not everyone has access to a local Costco. There are thousands of towns in America that are too far from a Costco to have them be a realistic shopping option — Farley’s Market has solved this problem.


Simply shop for whatever you want from the 4,000 Costco Warehouse items and 5,000 Costco Business Center items we have access to on our website and either pick them up within 48 hours at a local depot station near you, or have them shipped directly to your address!

Our first depot location is already up and running in Yuma, Arizona and our second is currently under construction in Flagstaff, AZ. We have drive-through pickup options in both locations — simply Click & Collect for all online orders. All the value and convenience of Costco available to everyone, no matter where you live, at FarleysMarket.com.

Shopping at Farley’s Market from Bearpaw Partners on Vimeo.


Costco’s value has been proven so much that people are hitching trailers to trucks and driving two and a half hours to their nearest Costco. This is crazy. The demand is clearly there, even in small town USA, but convenience can be greatly improved.

Not only is Farley’s solving the proximity problem with our home delivery and depot pick up locations, but we’re also offering consumers an endless aisle of Costco products. Whether it’s a Costco Business Center item or a Costco Core Warehouse item, Farley’s can deliver. This is a unique concept and one that is unmatched on the Internet today.

Many of these Costco products are unique to Farley’s Market. Although Costco.com is a $4 billion a year website, it focuses on manufacture direct products and does not offer the same products that you can find at the local warehouse or business center. The Costco Business Center only offers delivery to businesses within a 50-mile radius of the Business Center. This excludes thousands of towns and cities throughout the US from access to these products and services.

That’s where Farley’s Market comes in. Bringing ALL of these great products to your town ­­and to your door!


You might have some questions about Farley’s Market. We have some answers for you.

Do you ONLY sell Costco items and brands?
Our website consists of the top selling Costco items. We will always provide a core lineup of featured Costco and Kirkland Signature branded items, but we also sell literally thousands of other brands as well including 3M, Folgers, Hershey, Jimmy Dean, Kraft, Frito Lay, Mars, Nabisco, and Georgia Pacific.

What kind of products can I find at Farley’s?
The website has hundreds of the latest core and seasonal products in appliances, automotive, baby, bakery, bed and bath, cleaning supplies, deli, electronics, furniture, health and beauty, home décor, housewares, lawn and garden, meat, office supplies, pet care, pharmacy, produce, sports equipment, toys and games.

Are your prices the same as Costco?
We buy items from Costco at retail pricing with some agreed upon discounts due to our usage and volume. Because we’re generally paying retail price, Farley’s Market is on average 10% higher priced than your nearest Costco. But when that Costco is hours and hours away, 10% more than covers the gas you would spend to get there, let alone the time and energy.

Is shipping free?
Shipping and pickup at one of our local depot locations is free. Home delivery is not free; rates vary by region. We plan to continually expand the number of depot locations to provide the most convenience to the most underserved secondary markets.

Do I need to be a Costco member to shop at Farley’s Market?
Nope! Farley’s Market requires a separate membership, but at a lower price than a traditional Costco membership. Our membership costs $29.95, or $9.95 if you already have an existing Costco membership. There will be no membership fee required if the product is shipped directly to your location.

Costco is all about convenience and value, and now because of Farley’s that convenience and value stretch to every corner of the country. Order whatever you want, even specialty and bulk orders, and we’ll handle all delivery logistics for you.

What is Farleys Market Click and Collect from Bearpaw Partners on Vimeo.


Farley’s Market started with the simple concept of delivering great Costco products and brands to your doorstep. We started in Sun Valley, Idaho and Williston, North Dakota. Today, we provide online shopping and delivery services to the entire United States. We also just opened our first free-pickup depot / retail location in Yuma, Arizona in February 2016. The Yuma location is actually a 20,000 square foot retail outlet in addition to a depot drive-thru pickup.

Moving forward, we will focus more exclusively on strictly e-commerce sales backed by delivery or depot pick up. This will be the case in our second location currently under construction in Flagstaff, Arizona. This location will have a three lane drive through pick up feature, for online orders.

In the short time since opening our first location, we have sold over 3,000 memberships. We had forecasted 9,000 memberships for the year, so we have had an incredible response in a little over 60 days of business.

Up next: We will add two more depot locations next year and four more the year after that, with a goal to open 20 locations within 5 years. Our product offerings will be constantly changing based on the Costco product pipeline, seasonality, and customer demand.


Ron Petty – Chief Operating Officer (COO)
Petty has held the position of Chairman, President, or CEO of America’s largest restaurant chains. Such chains include Burger King Corporation, Miami Subs, Denny’s, Peter Piper Pizza, Del Taco and Sagittarius Brands.In 1972; Petty joined the McDonald’s Corporation where he held a Senior Real Estate position for six years. From 1978-1990 he was with Burger King Corporation where his positions included, Vice President-Real Estate, Vice President-Miami Region, Senior Vice President-Development, President-International, and President-Burger King Corporation. He became the President and CEO of Miami Subs where he grew a small regional chain from 20 to 102 restaurants in two years and was awarded Hot Concept at the National Restaurant Show. As CEO of Denny’s, he repositioned the Brand, outpaced competition in unit growth and grew EBITDA from $125 million to $175 million in 5 years.   In 1998 he became President of Del Taco for eight years, where he grew EBITDA by over 12% annually, had positive comparable sales for the same eight consecutive years and successfully sold the company to Sagittarius Brands. Petty was the CEO of Cuisine Holdings LLC, an eight unit full service sports bar concept that was sold in 2013 to new investors. Mr. Petty currently sits on the Board of Directors of three companies; Encanto Restaurants LLC, the franchisee of 190 Yum Brand Restaurants in Puerto Rico; Dessange International N.A. a French company, based in Paris, with 4,000 salons and spas in 42 countries; Eegees Restaurants, a 23 unit chain in Tucson, AZ of which he is Chairman of the Board. Ron formally served on the Boards of Carrols Corporation, Anabi  Oil Corporation and Child-Help USA. Petty graduated from Texas Tech University with a BBA in Marketing and completed the Columbia University Executive Program in International Studies.

Douglas Reichel – Founder, Chief Marketing Officer (CMO)
Responsible for the development of the Farley’s Market online transaction platform, Reichel has worked in the enterprise and consumer software world for over 18 years. Prior to Farley’s, Reichel took on several leading Sr. Management roles at GolfSwitch in Scottsdale Arizona. GolfSwitch pioneered and created the largest tee time network in the world. While leading both the sales and technical team at GolfSwitch, Reichel collaborated on the development of more than 10 unique consumer direct booking point of sale systems for online transactions in the golf and travel industry. These interfaces are what are used today by companies like Expedia, Travelocity, Hilton Hotels, Da Vere Hotels, TPC Golf resorts, among 1,000’s of others. Under Reichel’s sales watch, GolfSwitch’s transaction count grew from 11,000 transactions a month to over 250,000 per month. Reichel also lead the International expansion of GolfSwitch as the Managing Director and moved to Madrid, Spain in 2006. While overseas Reichel grew the GolfSwitch Network to include more than 1000 international golf courses and doubled the company’s revenues. After a few years in that role Reichel was recruited in 2009 to move back to the states and assume the CEO role of GolfSwitch overseeing worldwide operations. Reichel left GolfSwitch in October 2013 to pursue the Farley’s Market opportunity. Prior to GolfSwitch Reichel worked at Computer Associates out of Islandia, New York. Computer Associates, a fortune 500 company and one of the largest independent software corporations in the world, creates software that runs in mainframe, distributed computing, virtual machine and cloud computing environments. Reichel headed up the year 2k-conversion sales effort in the Western region in the role of Marketing Specialist. Reichel achieved many awards and sales recognitions while at CA. Reichel attended the State University of New York graduating with a degree in Economics and Political Science.

Christo Demetriades – Chief Development Officer

Demetriades is a highly accomplished entreprenuer, demonstrating exceptional executive leadership and spanning a spectrum of international commerce. He has created, owned and sold sucessful businesses in the global arena, utilizing a formidable understanding of international finance, law and business protocol. He was the Founder and CEO of Cosmotrade International in Johannesburg, the largest importer of polyethlene in South Africa; also largest privately held importers of shellfish into South Africa. Handled in excess of $100 million a year in foreign and domestic trade. He was the Founder and CEO, LeisureNet Limited, Executive Director on Board, Chief Executive Officer of Foodgro, a division of LesuireNet Limited in Johannesburg. Reach a 42% share growth and had 83 operating clubs in South Africa with membership exceding 950,000; 20 international clubs with membership exceeing 100,000; investment partnership with AIG. He was the Founder and CEO of Foodgro, a division of LeisureNet Limited in Sandton, South Africa; brought operating income up by 63% in one year; employed more than 2,200 with over 300 restaurants, including Planet Hollywood, under 12 brands; operated 14 international stores on the African continent and sold master franchisees in Greece, Australia, New Zealand and China. He was Founder and CEO of Pinvest Holdings, a private investment firm in Sandton, South Africa; capitalized the company initially at $5 million and raised over a one-quarter of a billion dollars during the duration tenure. He was Founder and CEO of Sandhurst Financial Services in Scottsdale, Arizona; took the group portfolio from zero to exceeding $120,000,000. Founder and CEO of Demcor Investment Holdings in Scottsdale, Arizona, an investment banking house investing in existing businesses, buying and selling membership interests in assets with high growth potential while providing portfolio companies with necessary capital.

Darren Williams – Chief Information Officer (CIO)
A proven business leader, Williams is responsible for all information systems including Enterprise Resource Planning (“ERP”), Customer Relationship Management (“CRM”), inventory and Point of Sale (“POS”) systems, accounting and other corporate operations at Farley’s Market. Williams has diverse experience in corporate finance, human resources, legal, sales and business development for global software, technology and merchandising companies, including Sage Software, Vertisoft, Retail Technologies International and Rival Networks. An experienced international business and entrepreneurial executive, Williams’ heritage in high-technology, e-commerce and business data and intelligence enables Farley’s with important management dashboard of software tools, reporting and inventory process capabilities. Williams served as Chief Operating Officer and business development executive with Retail Pro, a leading retail point of sale Software Company. At Retail Pro, Williams was integral in the successful launch of several new products targeting enterprise and small business customers, including Retail Pro 9, Retail Pro Planning, Retail Pro Bi and Retail Pro Payment Solutions. He was responsible for the creation and management of the company’s global strategic accounts team, with sales executives and consultants in the EMEA, South America, Mexico, Asia Pacific and North America. The channel expansion and market development program Williams managed at Retail Pro grew to more than 300 Value Added Retailers within five years. He also led the corporate alliance initiatives with strategic partners, including Amazon, Royal Bank of Scotland, and hardware vendors including Hewlett Packard, Dell, IBM and NCR. Williams was responsible for implementing the technical support and expanded professional services of the company, including the creation of a 24/7 centralized multi-lingual support center and an expanded professional services team focused on partner development programs and direct support to strategic accounts with Retail Pro Channel Partners. Williams earned his BA degree in Business Administration from the University of Washington.

Michael Clough – Vice President of Depot Operations
Clough comes to Farley’s Market with over 20 years of Costco Wholesale and
Warehouse operational experience. Just prior to leaving Costco to join Farley’s Market, he operated the Costco Warehouse in Billings Montana as an Assistant General Manager with P&L responsibility of over $185,000,000 in annual sales. Clough has a vast experience in all areas of the Costco culture, including the rapid expansion of new locations; opening 8 new warehouse locations in Washington, Oregon and Alaska as well as Business Center locations in Washington, Las Vegas and Los Angeles California. In 1996 Clough was tasked with leading the charge for Costco in the new fresh areas of the warehouse experience including meat, chocolate shop, coffee roaster, full service deli and food court. His work in this area created the experience you have in today’s Costco around the world. Clough started with Safeway Stores, Inc. in 1975 and ran several Safeway Meat Departments in the Seattle area before joining Costco in 1990. Previous experiences include a operations role at Nextel Communications as the operations manager over fulfillment, activations and in-direct dealer development for the Pacific Northwest Region. He developed a service and repair center program that was housed in the indirect locations throughout WA., Or., Colo. and Utah and streamlined the fulfillment centers in 4 states into one main hub in Salt Lake. Clough graduated from the Center for Creative Leadership in 2000 and served on the board of the Northern International Livestock Exposition (N.I.L.E) from 2004 to 2007. The N.I.L.E is the largest livestock exposition event in the Northern Hemisphere.

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Farley's Market

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