Shannon Boat Company
Innovative Yachts for the Ageless Boater
- 100% investment security in demo boat and molds
- 15%-25% ROI based on proven historic performance
- 3 Limited partnership investment options
I started Shannon Boat Company in 1975 in order to address what I believed to be a growing market for customized fiberglass yachts tailored to their owner’s needs. At the time and still to this day, the vast majority of production boats are built on an assembly line and owners were left with little say in the features and very few options. Prior to 1975, I was working my way through college at boatyards in New York and Connecticut and I noticed that large part of the yard revenue was generated from customizing the one-size-fits-all production yacht with a variety of aftermarket parts and constructions. Shannon began with a “semi-custom” offering that used Shannon stock hulls and decks but then not only “building in” owner choices but also “building out” things owners were not happy with on their last boat. The company is known internationally for building high-quality yachts; both power and sail, for discriminating owners.
Shannon is set apart from the competition by the very nature of its building and selling methods. Most boat manufacturers, in order to remain competitive, are forced to operate on a “production run” basis. This requires producing identical boats of each model without variance or modification. Any deviance from the static design results in an increase in the cost. In addition, in order to keep the profit margin high the production run must also be high, resulting in boats that are designed and built only for generic ages, tastes and needs. This production boat business paradigm precludes a timely response to changing market demands. Shannon, with its limited low-volume building of customizable yachts, has risen above this business model.Over the past forty years, $170 million worth of Shannons have been built each reflecting its owner’s individual tastes and dreams. All of this has been done with a cost-effective skilled American labor force deeply invested in the success of each boat.
Shannon’s keys to success are now and always have been an ability to quickly respond to unique niche markets, trend changes, the culture of the discerning yacht customers and an ability to produce high-quality competitively priced yachts always with an eye towards the future of recreational boating.With regard to the latter, Shannon has been on the leading edge of nearly all major boating advances including design, new construction materials, electronics, equipment, bow thrusters, sail handling and diesel fuel economy; implementing these features much in advance of competitors.As president of Shannon, I have patented four revolutionary inventions ranging from power boat hull design to sail roller furling devices.
Today, Shannon is once again poised to capitalize on a new, expanding niche market in the recreational boat industry; the ageing of the baby boomer generation.