Award winning media system running UK-wide network, with overseas sales.
- Chelmsford, United Kingdom
Captive Media addresses a key problem in advertising – consumers ignoring, skipping or blocking ads. It does so in a highly targeted way to millennial men, a demographic much sought-after by advertisers.
Its screen network not only reaches this group, but guarantees their attention. It uses a TV format that can’t be skipped – and doesn’t compete for attention with mobile phones. In fact, it’s so entertaining that people tell their friends about it – generating valuable word-of-mouth. And unlike most outdoor advertising, it logs and counts each customer engagement.
The company aims to become a standard, niche solution within the $8.3bn outdoor ad market, scaling up its UK network and extending its franchise operations overseas. Overseas demand is already proven, with the product installed in fifteen countries and franchise sales in two.