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Mar 29, 2016 11:08 AM ET

Archived: ASTERIA CLEANERS is a premium on-demand delivered dry cleaning service centered around a mobile app

iCrowdNewswire - Mar 29, 2016


Asteria Cleaners is a premium on-demand delivered dry cleaning service centered around a mobile app.

Asteria Cleaners is a premium on-demand delivered dry cleaning service launched last year in London. We have assembled the right team to address the logistical challenges presented by garment cleaning and delivery in urban environments. We are focused on building a scalable technology platform that will allow us to provide superior service to the traditional cleaners. We just released our mobile app on iOS and Android.


    Asteria provides premium dry cleaning, laundry and alterations collected and delivered on-demand throughout London. Through our mobile app and mobile-responsive website, Asteria’s customers can schedule a collection and get their garments back in as little as 24 hours with just a few clicks or taps. Our concierges collect and deliver seven days a week, from early morning to late at night.


    Using a traditional dry cleaners is time-consuming and inconvenient. Traditional shops have restricted opening hours as well as inconsistent quality and service, do not accept credit cards and offer limited delivery service. Since most professionals have a limited number of opportunities to go the dry cleaners, Asteria brings high quality, on-demand service to their home and office.


    We are already gross margin positive thanks to our high average transaction value of £24 (£35 on the residential segment). Margins increase with scale as we improve the efficiency of the logistics through higher customer density and also reduce cleaning costs. We currently grow our revenue through word of mouth, corporate partnerships (delivery to the office) and customer referrals. The next phase of our growth will be driven by an increased marketing spend.


    Asteria has several exit possibilities:
    – Acquisition by a delivered dry cleaning competitor looking to establish itself in the UK market or a UK based competitor looking to access the corporate space
    – Acquisition by a traditional dry cleaner looking to acquire delivery technology
    – Acquisition by a complementary business such a house cleaning, office services provider or concierge services
    – Management buyout

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