About this project
Alpha Code provides cut and sew garments and accessories. The products offered include but are not limited to: knit and woven shirts and headwear. Garments and accessories are designed and manufactured in New York.
Alpha Code seeks to eliminate stereotypes that currently exist between individuals from different cultures and communities. We want to make an impact on many urban communities around the world and spread the understanding to young men as they mature into adulthood that there is a meaningful benefit to taking time to consider their appearance. In addition to this, Alpha Code aims to be a major player within the fashion industry by merging streetwear with highend apparel. Alpha Code looks to reach customers across the United States and into other countries such as Europe, Africa and Asia. Alpha Code not only will be an online brand but will also be known in boutiques and departments stores which will pave the way to its own brick and mortar locations.
Alpha Code appeals to the active, strong, individualistic and intelligent male. Our consumers are derived from different cultural and economic backgrounds around the world.
Rashon Martin is the owner, creative director and fashion editor of the brand. Rashon designs and oversees the production of each garment and accessory. Rashon also conducts research on trends in the fashion industry to better position and promote the brand. His role includes sales and marketing as well as engaging with graphic design and photography professionals, facilitating and styling photoshoots, and finalizing merchandise for production and publication.
Side View (Pencil Holder)
All of the Strapback variations have a matching leather label, pencil holder, and strap
Tank Top $110
Sea Island Cotton T-Shirt $125
Short Sleeve Linen $180
Ponte Baseball Jersey $225
Sea Island Cotton Henley $250
We’ve been featured in the April edition of British GQ Magazine.
Our manufacturing partner is a family-run company in New York City’s historic garment district, and many of the employees have worked there for over a decade. We visit the factory often, and work together closely. We’re committed to using responsible factories that pay legal wages, ensure workplace safety, and prohibit unlawful labor and discrimination. It’s one of our passions to support companies that treat their employees with dignity and respect, and provide job opportunities in the U.S.
Because of the minimum requirements for production, I am not able to sell direct to consumer without spending more than my potential profit on certain garments. For this campaign, I am cutting all of the prices in half in an effort for those who donate to be guaranteed their money’s worth. This will also enable us to reach our goal of getting into production faster.
If you have any questions please don’t hesitate to ask me!
Risks and challenges
Our mentors and production team have many years of of combined experience working in the fashion industry, so we’re familiar with the challenges involved in completing this project. The biggest challenges we face are brand awareness and the cost producing our products. It is expensive to create products that are made in the USA but we are committed to keeping production state side. While selling directly to the consumer (rather than through established retailers) keeps the price down, it could limit our potential reach to consumers. In order to survive, we need people like you who are willing to order products online and stay connected with a brand they believe in. We also need your help to spread the word about Alpha Codes’ versatile garments and accessories and the positive messages we want to send to young men in a time when appearance, strength and motivation are not only desired attributes but a necessary means of survival and success.