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Mar 15, 2016 8:25 EST

SnowLight, the creator of the Moomin Light, is a company dedicated to creating and concepting unique and timeless lighting objects in collaboration with award-winning Finnish designer Harri Koskinen

iCrowdNewswire - Mar 15, 2016

Moomin Light – Lights Up Your Day

Elevator pitch

SnowLight Oy designs, markets and produces Moomin lights that light up your day. Our company, in collaboration with world-renowned Harri Koskinen, innovated completely new Moomin products without compromising heritage and the prestige of the brand. Join us on our journey to put a Moomin light in every corner of the world.

Investor proposal

Seeing a Moomin Light makes you want one. We offer an opportunity to benefit from huge demand for Moomin products all over Europe and Asia (2015: +34% in Japan, 300% in China, 500% in South Korea), further boosted by a solid global trend in demand for premium special lighting products. Invest in making this a Nordic success story with the objective of creating a lead player in a modern niche lighting world. This is a first mover opportunity to benefit from a future IPO or a sale to an industrial buyer within 5 years.

Idea

The problem this product solves

The Moomin brand is well-known around the globe, especially in the Nordics, Central-Europe and Asia. The brand carries a heritage which conveys values such as high-quality and durability. Even though the Moomins were created by Tove Jansson over 70 years ago, the brand has stayed contemporary.
 
The Moomin brand is frequently visible in numerous occasions. For example 2014 was a special year for Moomin as it was the 100th year since the birth of Tove Jansson. During this year the Moomin received a significant amount of publicity, including an art exhibition displaying the works of Tove Jansson.
 
 

How the product solves it

SnowLight Oy, the company behind the Moomin Light, is a company dedicated to creating and concepting unique and timeless lighting objects and solutions inspired by famous characters and phenomena for both the modern workplace and private homes. At SnowLight, we believe in great design and knowledge. That’s why we work with the best designers to create unique lighting products manifesting established brands in the form of modern 3D lighting.The reception from Moomin fans and design-conscious audiences worldwide was overwhelming, and now the Moomin lighting product family is already available around the globe via dedicated agents and distributors.

Product

Product features

SnowLight, the creator of the Moomin Light, is a company dedicated to creating and concepting unique and timeless lighting objects in collaboration with award-winning Finnish designer Harri Koskinen. The Moomin shaped lights are not only pieces of art, they are well designed objects of desire which light up everyone’s day – be that at home or in public spaces. The lights are available in three famous characters: the Moomintroll, the Hattifatteners and Snorkmaiden – and in three sizes optimized for table, floor and momentous stand alone lights. 

Product use cases

Hence, we leverage on uncomplicated, durable Finnish design and craftsmanship resonating both Nordic light, pure nature, fresh air, snow and the joy of life. Above all, a sense of fun, humour and optimism is always introduced into our designs. Playful and attracting characters make you smile and enjoy life. Not only shapes, but also packages reflect each object’s original story. Therefore, the Moomin Lights have fantastic packages with cheerful graphics. These packages can be used as such as a gift or even for shop decoration. Their appearance is colourful and bold and unforgettable. Seeing one makes you wanting one. 


Market

Target Market

The typical Moomin Light customer is contemporary, urban and has a well-defined taste in design. A major success factor for the Moomin brand is that it attracts everyone regardless of age. We all know the brand from the books, the cartoon and the animation movies by Tove Jansson.
 
New designs are are easily introduced to the product line. For example, new designs for the Little My character are projected after this financing round. Additionally, outdoor versions for all of the designs can be made, should there be enough demand for them.

Competitive landscape

The Moomin Light is uniquely positioned, as we hold all the global rights to 3D Moomin shaped lights. Currently, there is only one player holding rights to Moomin-based lampshades. Hence, we have a unique product that does not have direct competitors.

Unique differentiator from competitors

SnowLight Oy, the company behind the Moomin Light, is a company dedicated to creating and concepting unique and timeless lighting objects and solutions inspired by famous characters and phenomena for both the modern workplace and private homes. At SnowLight, we believe in great design and knowledge. That’s why we work with the best designers to create unique lighting products manifesting established brands in the form of modern 3D lighting.The reception from Moomin fans and design-conscious audiences worldwide was overwhelming, and now the Moomin lighting product family is already available around the globe via dedicated agents and distributors.

Business Model

Company revenue streams

Moomin Light products are sold by over 60 different retailers at the moment, ranging from large department stores to smaller design boutiques and web shops. A list for references is presented below. The number of retailers has grown steadily with the number of countries covered. Currently we have our products available in 10 different countries in Europe and Asia. Around 80% of revenue is from Finland while 20% covers the rest of the areas where our products are sold.  In addition we already have found sales agents to promote our products for example in Sweden.

Product/service distribution

We have a readily built responsive production channel. All orders are made on a make-to-order basis which allows us to hold no inventory thereby reducing overhead costs. All of our Moomin products are manufactured in the same facilities as other Finnish high-end designs, hence the production quality is good and consistent.
 
You can find a list of our selected retailers from the attached business plan. The list is by no means exhaustive, and we collaborate with a large number of smaller boutiques around the world as well.

Contact Information:

Susanna Mannila

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