Santo Diablo Mezcal - The Irresistible Mezcal: Comparing with growth trends in the Tequila Industry, Mezcal is on its way to surpassing its cousin in the 100% agave, premium categories - iCrowdNewswire

Mar 9, 2016 11:44 AM ET

Santo Diablo Mezcal – The Irresistible Mezcal: Comparing with growth trends in the Tequila Industry, Mezcal is on its way to surpassing its cousin in the 100% agave, premium categories

iCrowdNewswire - Mar 9, 2016

Santo Diablo Mezcal



Santo Diablo Mezcal

The Irresistible Mezcal


Los Angeles, California, US




Santo Diablo Mezcal has been created to capitalize on a boom sector of the beverage market currently full of many small unmemorable products by producing one sexy, household, easily recognizable and identifiable brand of Mezcal.

Comparing with growth trends in the Tequila Industry, Mezcal is on its way to surpassing its cousin in the 100% agave, premium categories. As a pioneer in the industry, Santo Diablo has the potential to effectively carve-out a recognizable identity and loyal following, thus commanding market dominance and increased security.

Investor Perk: Santo Diablo Mezcal Club

All investors will be granted membership in Santo Diablo’s exclusive Mezcal Club, which includes an invitation for you and a guest to company events, including the Annual Stakeholder’s Meeting. Members will also receive a case of Santo Diablo’s latest and most popular products each year.








WINNER 2015 Best In Class Gold Medal Spirits of Mexico Competition


Ordered another 5000 liters of Mezcal from our private distiller after our sales team brought in 35 new accounts within the first few months


Legendary beverage king Mark Rampolla, founder of ZICO Coconut Water, is a shareholder and active member on our Board of Advisors


Santo Diablo is the only brand of mezcal exclusively carried at Johnny Depp’s world famous venue, The Viper Room, on the Sunset Strip


Almost 40% of our initial production run of 1500 liters was sold within the first few months of our product’s arrival in November 2015


Our social media campaigns are exploding. Facebook likes up over 1200% within days of our first soft launch. Instagram and Twitter as well



I believe the time has come for mezcal to take its rightful place as one of the leading alcohol categories. Santo Diablo is becoming one of the leading brands and the assembled team has what it takes to make it happen. I’m excited to use my experience in the beverage industry to guide them on their journey.
Mark RampollaFounder and former CEO of ZICO Coconut Water
Mark Rampolla
I am thankful for many things including your mezcal, which I am sipping right now! My initial impression is quite favorable. I will be back with more but wanted to say thanks and tell you that I think you have a very good product.
John McEvoyAuthor
John McEvoy


Karla Amtmann

Karla Amtmann

Co-Founder at Santo Diablo

Born and raised in Mexico City, Karla received her Bachelor’s degree in Psychology from the Universidad Anahuac de Mexico as well as receiving her Master’s degree in Educational Technology. She formed her first company in Event Planning, where her talents of organization, attention to detail, creative imagination, concept design and contagious enthusiasm earned her a reputation for unparalleled excellence as an event planner. Moving to Los Angeles in 1999, Karla received a Certification in Post Production from UCLA’s School of Film, where she studied high-end production value content for music videos, documentary films and adventure sports, as well as corporate and product videos. Karla is skilled in all operations of lighting, camera work and editing and is experienced with HD and Digital Cinema production systems. In 2011, Karla was officially certified as a Master Mezcalier by Comercam, the Mexican government’s tequila and mezcal regulatory agency. She is currently CEO and founder of The Mezco Group, a Los Angeles based company specializing in the marketing and brand management of mezcal. The Mezco Group has strategically positioned itself and has become one of the only companies in North America to successfully devise a blueprint for introducing this trending spirits category for a new brand into the relatively untapped US market. The Mezco Group has developed strong affiliate partnerships with importers and distributors in the US and Mexico. In 2014 Karla formed her partnership with fellow mezcal enthusiast Daniel Lubert and created the mezcal brand Santo Diablo Mezcal. In November 2015, Santo Diablo made its debut in the United States and has quickly become a renowned spirit in southern California, with rapid expansion planned for Europe and Asia. Karla lives in Los Angeles with her family and her two dogs.
Daniel Lubert

Daniel Lubert


As Co-Founder and Joint Chairman of The First Group (, a Dubai-based international hotel developer, Danny has more than 30 years of continuous success as a serial entrepreneur and investor. Danny’s devotion to the global property market and aptitude for detecting emerging markets has proved extremely successful, taking the group of companies to the United Kingdom, Spain, Cyprus, South East Asia, West Africa, CIS countries, the United Arab Emirates and the US. Danny has been instrumental in negotiating and structuring financial transactions, as well as driving the marketing, branding and business development strategies for a multitude of early stage start-up companies in Los Angeles. He has evaluated and invested in over a dozen venture opportunities. With his guidance, core philosophies and strong principles, he has driven the strategic growth and direction of both the firm and its portfolios through his principles of empowerment, hard work and integrity. By making calculated and tactical investments, he has consistently delivered on commitments made to deal partners, investment bankers and lenders through his ability to execute. With a background in commerce and mathematics, Danny specializes in financial structuring, acquisition and marketing. Danny lives in Beverly Hills with his wife and four children.
Brian Eagan

Brian Eagan

VP, Operations at Santo Diablo

Mr. Eagan is a serial entrepreneur who has built and sold profitable companies since 1998. His career spans 21 years in Los Angeles, running day-to-day operations and managing hundreds of employees. As Vice President of Operations, Mr. Eagan is responsible for the day to day operations and growth of Santo Diablo Mezcal, including market positioning, branding and strategic planning. Brian lives in Los Angeles with his wife and two children.


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Contact Information:

Karla Amtmann
Daniel Lubert

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