I grew up in Pittsburgh, raised by loving grandparents. As a girl I would find facial recipes from magazines and whip up something glorious. During high school, my creativity lead me to acting, modeling, make-up and creative writing. Despite my talents, my grandmother, whom I greatly admired, encouraged me to pursue a career in social work. I earned a Bachelor’s degree in Social Work and began working upon graduation. Although I found the field extremely rewarding, I longed to express my creativity through skin care and make-up. I have spent nearly 18 years in the cosmetic industry, representing such brands as Clinique and MAC cosmetics.
To fulfill my life’s purpose of using my talents in skincare, nutrition and make-up to exhort women to transform their minds and bodies into the most beautiful manifestation of themselves, I would like to create a business that is beyond the typical retail setting, one where I can continue with innovative skin care treatments for women.
Anastasia’s Crown Esthetic Services will specialize in Endermologie which is a non-invasive, pain-free natural way to treat connective tissue for beauty or therapeutic purposes. This leads to the reduction of cellulite. Endermologie also treats delayed onset muscle soreness. It has 9 FDA cleared claims. It also can be used for facial skin tightening. In addition, Anastasia’s Crown will offer make-up application and hair removal services via waxing.
In 2012, while competing in a fitness competition I learned of the benefits of Endermologie, it was the perfect compliment to a clean diet and exercise. I was so impressed with my own results, I decided to launch a business that focused on those treatments but also offered facial treatments and allowed me to use my expertise in skin care. In 2013, I began the process of creating the framework of an Esthetics Salon. I currently have a small number of clients I see in my home, which I have had certified. My customers are women from ages 18-80, of all races and demographics that are concerned with great looking skin.
My number one goal for my business is to retain 80% of my customers for repeat business. I am most proud of that fact that I am believing in myself to launch this business.
This loan will allow me to build a website and properly advertise my business. I will also use it for lighting, a facial chair, facial supplies, and furniture for the waiting area of my business.
Website and advertising: $3000
Facial supplies, equipment and furniture: $1500
This loan will enable me to be competitive and reach the necessary clientele to jumpstart my business. Without this loan I will not be able to successfully advertise. This loan will greatly impact my life by allowing me to rest assured I have everything I need to get started. It will allow for a greater chance for my family to gain financial independence.