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Jan 5, 2016 7:27 EST

The Right Cup: Trick Your Brain, Drink More Water!

iCrowdNewswire - Jan 5, 2016

The fruit flavored cup that tricks the brain into thinking your plain water is flavored.

This Cup Will Change The Way You Drink Water Forever!

The overall flavor experience is a result of the combination between scent and taste. While the tongue only tastes 5 sensations (sweet, bitter, sour, salty and umami), it is the sense of smell that’s responsible for 80% of the flavor experience. 
That’s why when your nose is stuffed, you hardly taste any flavors at all.

We took the same FDA approved aromatic fruit flavors which beverage companies use in their drinks, and by using proprietary technology we’ve managed to safely insert them directly into the The Right Cup instead of into the drink. 
Our unique design positions your nose right over the opening, so your nose fully picks up the fruit aroma while your tongue flirts with a hint of sweet taste. 

As a result, your brain is led to believe you’re drinking deliciously flavored water, while in fact you’re drinking natural, healthy water. Simply pour pure water into The Right Cup and enjoy the flavor your brain craves while your body will get the healthy hydration it needs, without any of the junk.

 It’s for people who drink water but don’t enjoy the tasteless experience. It’s for people who don’t drink enough water because they’re addicted to the sweet taste of sugary drinks. It’s for you, and if you have kids, you must read this review!

Our team consists of quite a few skeptics who wouldn’t agree to launch the campaign until they were satisfied with objective taste trials. So we asked people to taste water from our first prototype batch. The reactions were all the proof of concept we needed!

 

 


Designed by Tamooz

 

RISK AND CHALLENGES

We’ve reached this stage after extensive research & development by a team of food scientists, flavorists and plastics engineers. Years of trial and error brought us to the point where we have successful prototypes and are ready for the next stage.
We have already chosen the manufacturing companies which we feel confident will ensure a smooth and professional production process. 

The next phase will include further perfecting the aroma in order to reach the perfect flavor, and after that comes the tooling & molding for our production run.

We’ve spared no effort to ensure we’ve covered every aspect of the production and delivery process however, despite the best planning, there may always be factors that we cannot control such as transport or supplier delays. 

We will be sure to keep you updated along the production process  and endeavor to deliver the best possible product quickly and make sure that early backers are given priority to receive The Right Cup in time.

A study investigating the impact scent has on water consumption clearly demonstrated that someone drinking water with a sweet orange smelling cap drank nearly 50% more water (!) than those drinking plain water with no scent. 

Approximately 127 million adults in the U.S. are overweight and 70 million are obese; Each year, obesity causes at least 300,000 deaths in the US. In a newly published report, The American Journal of Clinical Nutrition urges people to drink more water and limit both sugar-sweetened and naturally sweetened drinks.

The Right Cup is made of recyclable BPA free plastic, and you don’t need to buy a new one every day. Not even every week. The scent will last for months and afterwards you can continue using it as a regular cup, so Mother Earth will thank you for helping reduce the use of plastic bottles.

Instead of buying sugary drinks or bottled water when at work, which are both expensive and unhealthy, simply enjoy tasty and healthy water with The Right Cup and save a lot of money and calories at the same time.

 

Contact Information:

Isaac Lavi

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