- Company Legal Name:
- Idio Limited
- Company number:
- Incorporation date:
- Aug 2006
- Company type:
- Private Limited
- Registered Address:
40/44 Clipstone Street
London, W1W 5DW
idio is the leading provider of Content Intelligence: a powerful new way to better understand a customer’s journey and engagement with online content.
We all value how Netflix and Amazon deliver a great customer experience by understanding and acting on our individual contexts; idio enables global software and financial institutions to do the same.
Across industries and geographies companies are facing three common problems with delivering an effective digital experience:
1. Content Wastage: 60-70% of B2B content on websites sits unused, representing a significant waste of resources (involved in the creation and maintenance of the content). idio automatically audits content, and helps companies optimise content investment.
2. Leaky Funnels: 54% of B2B Marketers say their top challenge is “creating content that engages”. Most leads don’t engage after the first click, wasting millions spent on customer acquisition. idio personalises content for every individual customer across web, mobile and email channels, increasing engagement and conversion rates.
3. Handover Failure: 10% of revenue is lost through Marketing-to-Sales misalignment during the sales process (and in financial services this same misalignment is experienced between Digital and Relationship Management teams). idio analyses digital customer engagement to tell the sales or relationship manager the interests and intent of the customer they are speaking with, along with a few top content recommendations.
idio offers a solution to all three challenges through its technology platform. Through a better understanding and automation of content, idio helps companies to deliver more relevant and tailored content which in turn results in higher value customer engagements and profitability.
idio has already established a solid customer base across several different industries. The company is seeing particular interest from the financial services market. Key clients include JP Morgan, TD Canada Trust, IG Group, and Direct Line Group.
idio already has strong backing, with existing investors – including Notion Capital – supporting this £1.5 million fundraise. Proceeds will be used to support commercial expansion in the UK and US market and continue its rapid bookings growth.
VentureFounders is supporting this EIS eligible round with an incremental raise on the same terms. There is no minimum raise amount and any commitments from VentureFounders investors to the transaction will be funded at closing, expected to occur in Q4 2015.
Edward Barrow and Andrew Davies co-founded idio in 2006 to ‘Power The Perfect Conversation’ between organisations and their customers – a vision that is driven by their experience in B2B software businesses. They are both highly motivated technology entrepreneurs and are supported by an experienced management team with experience of several successful exits.