Funding the millennial generation
Millennial’s, those aged 20 – 35 years old account for the largest segment of the US population and number approximately 80mm. Since 2008 and the financial crisis a huge amount of these individuals have been unable to access affordable credit due to the regulatory changes and due to having a “thin credit file”. Its therefore not surprising that this generation has a fundamental mistrust of the banking system.
We’ve developed a unique algorithm that lets us lend to these thin files on an attractive risk adjusted basis. Further, by personalizing the user experience, adding transparency to the process and a heightened sense of customer service we’re already seeing a great reaction to our product.