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Nov 19, 2015 5:09 PM ET

Archived: The Right Cup – The first ever Fruit-Flavored cup!: The first fruit flavored cup that tricks your brain into thinking your pure water is flavored

iCrowdNewswire - Nov 19, 2015

The Right Cup – The first ever Fruit-Flavored cup!

Harness the power of scent 
to enjoy tasty water! 

After years of research, we’ve reached a breakthrough and succeeded in safely inserting FDA-approved aromatic fruit-flavor directly into a cup, tricking your brain into thinking your pure water is flavored. Simply pour regular water and effortlessly enjoy one of our delicious flavors: Orange, Mixed Berry, Lemon-Lime and Apple.

It’s for you. Seriously. It’s for people who drink water but don’t enjoy the tasteless experience. It’s for people who don’t drink enough water because they’re addicted to the sweet taste of sugary drinks. 

Like we said – It’s for you, and most probably for your friends and family as well.

Help your kids drink more water and less sugary beverages

Effortlessly increase your water intake at workGetting rid of that sugar addiction was never easier

We all know that sugary drinks are bad for us. Consumption of sugary drinks has been a major contributor to the obesity and diabetes epidemic. The obvious solution is to drink more water instead, but let’s face it – WATER IS BORING! 

It’s not tasty, it’s not colorful and it’s not a lot of fun. All that’s about to change.

In order to appreciate how The Right Cup works, it’s important to understand the dynamic of how smell affects flavor. The overall flavor experience is a result of the combination between scent and taste. While the tongue only tastes 5 sensations (sweet, bitter, sour, salty and umami), it is the sense of smell that is responsible for approximately 80% of the flavor experience.
That’s why when your nose is stuffed, you hardly taste any flavors at all.

We took the same FDA approved aromatic fruit flavors which beverage companies use in their drinks, and by using proprietary technology we’ve managed to safely insert them directly into the The Right Cup instead of into the drink.
Our unique design positions your nose right over the opening, so your nose fully picks up the fruit aroma while your tongue flirts with a hint of sweet taste. 

As a result, your brain is led to believe you’re drinking deliciously flavored water, while in fact you’re drinking natural, healthy water. Simply pour pure water into The Right Cup and enjoy the flavor your brain craves while your body will get the healthy hydration it needs, without any of the junk.


A study investigating the impact scent has on water consumption clearly demonstrated that someone drinking water with a sweet orange smelling cap drank nearly 50% more water (!) than those drinking plain water with no scent. 

Many people mistake thirst signals for hunger signals and eat when their bodies are actually trying to tell them they are thirsty. This concept is explained in the book “Your Body’s Many Cries For Water” by Dr. F. Batmanghelidj. Just like smelling fresh bread makes you hungry, exposure to certain aromas can break the conditioned response to eat.

Approximately 127 million adults in the U.S. are overweight and 70 million are obese; Each year, obesity causes at least 300,000 deaths in the US. In a newly published report, The American Journal of Clinical Nutrition urges people to drink more water and limit both sugar-sweetened and naturally sweetened drinks.

The Right Cup is made of recyclable BPA free plastic, and you don’t need to buy a new one every day. Not even every week. The scent will last for months and afterwards you can continue using it as a regular cup, so Mother Earth will thank you for helping reduce the use of plastic bottles.

Contact Information:

Isaac Lavi
Ori Mendelevich
Erez Rubinstein

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