WeWIN is Powering the Next Generation of Giving.
As the cause marketing engine behind the American Red Cross mobile apps, WeWIN connects brands and their fans with the causes they care about. Our flexible, white-labeled API provides a completely unique way for nonprofits to engage donors and increase donations through new technologies and mobile apps.
Rarely does a company land the big fish first. Signing one of the world’s largest charities, the American Red Cross, as your first customer grabs the attention of other nonprofits. They watch and see what the Red Cross does and then follow suit. The visibility we received from the success of the Red Cross apps and the seal of approval from them has opened the floodgates to many nonprofits, foundations and brands across North America.
Based in New York, Hurricane Sandy affected our team both personally and professionally, shutting off the power for 10 days. It made us think about what we could do with our technology to truly help those in need.
We reached out to the biggest nonprofits and charities in the world to see what their challenges were and what we could create to make their job a little easier. What they told us was: the old school system of phone calls and check writing does not work with this millennial generation; if they don’t change, all charities are in trouble.
The problems with the traditional system broke down into three main categories:
Lack of Transparency: Where does the money go?
Gen X Cynicism: How much of an impact will this actually make?
Mobile is King: Checks? What are those?
We knew there was a way to bring together big brands and retailers through mobile technology to help increase donations and make the world a better place, and thus, WeWIN was born.
WeWIN’s platform increases donations through mobile applications thereby improving transparency and engaging consumers, retailers, and brands with the causes they care about and showing the impact their donation makes.
The American Red Cross selected WeWIN to power their award-winning Blood Donor app in 2014, their new Emergency app in 2015 and has additional projects lined up for 2016. Based on successful performance, the Red Cross is currently adding the Boost Program to the Tornado, Hurricane, Earthquake and Flood apps. The Boost Program will be added to the rest of their existing mobile apps as well as new apps under development.
All told, there are over 7 million users on the Red Cross suite of mobile apps, adding thousands of users on a daily basis.
Upon launch, the Blood Donor app, including WeWIN’s Rewards Platform, was awarded the Best in Show Award in the category of Most Life-Changing Product by iPhone Life Magazine. Best in Biz awarded the Bronze Award to the Rewards Platform portion of the app under the Most Innovative Service of the Year category.
In addition to the Red Cross, we work with a number of other high-profile brands and major retailers!
We own all the rights to our product and simply license it out to our various partners. This creates multiple streams of recurring revenue for us and allows us to continually expand upon and improve our API.
Up next: Expand our business to other charitable and educational organizations. We have a pipeline of blue chip charities and brands, each from different sectors of the nonprofit world. In order to bring on these new clients and partners, we need financing to hire additional development staff. Please request access to the Business Plan tab of this profile for full funding details.
Our team has worked with some of the biggest brands in the US, creating unique mobile and social media based commerce campaigns.
We’ve had long term collaborations with top U.S. retailers and are industry pioneers in social commerce with innovative social and mobile campaigns.
Syd Dufton, President & CEO
Aaron Knoll, Co-Founder & CTO
Jenn Paul, VP Research & Development
Mike Mulry, VP Business Development
Recognized authority on content distribution and management and guest speaker at numerous industry forums.
Mary Litchhult, Director of Client Services
Rob Nite, Director of Design
Our Board of Directors and Advisers are also some of the best in the business.
Craig Schwerdt
JD/MBA, Chartered Financial Analyst (CFA). Member, State Bar of California
Dan Tompkins
Founder, Novus Ventures, Silicon Valley Venture Capital
Christopher Williams
SVP Carver Scientific, CTO AdECN, acquired by Microsoft
Manny Berrios
CTO – MediaBrix, Axle Digital Co-Founder, CTO Member of New York CTO Club
Paul Chesterman
CEO – CFO Tools, Former Controller – Apple Computer
Spencer G. Feldman
J.D., Partner, Olshan Frome Wolosky, LLP
WeWIN is changing the way consumers interact with nonprofits and charities. We call it The Next Generation of Giving: extending transparency to donors and visibility to retailers and brands in a way that was never before possible, eschewing traditional donation methods of phone calls and check writing, and engaging donors through the means of communication they are most comfortable with: the smartphone.
With WeWIN, nonprofits and charities can choose the type of donations they seek: money, blood, clothes, food, or just time.
WeWIN allows brands and causes to connect with their fans in new and meaningful ways. Our white label API includes our Rewards Platform and our Boost Program.
Rewards Platform
The basic premise: Brands offer rewards to consumers for donating to a certain charity.
Example: American Red Cross needed a way to reach their donors to increase blood donations. WeWIN’s Rewards platform was integrated into the Blood Donor app. When a donor downloads the app, schedules and makes a blood donation, that donor is given a reward for taking the time to donate.
Boost Program
Our new Boost Program makes in-app sponsorships available for retailers and brands to boost marketing exposure, complement the user experience and build their loyalty programs while extending offers to the consumer.
Online to Offline
By engaging customers with unique, trackable offers, WeWIN drives consumers online to offline, increasing brick & mortar revenue, becoming an integral addition to in-store campaigns.
What’s in it for the brands?