Pimoroni are the creators of exciting accessories for the Raspberry Pi computer, as well as retailers of other ‘maker’ products.
The Raspberry Pi is a low cost, credit-card sized computer that enables people of all ages to explore computing, and to learn how to program with more than 7 million sold.
We launched the business off the back of our flagship product, the Pibow case for Raspberry Pi, which has now sold well over 125,000 units worldwide, appeared on the cover of Wired magazine, and is available from over thirty distributors worldwide including Maplin retail stores here in the UK.
Since launch in 2013, and with only £15,000 in seed investment, we have built a business turning over £1.5 million with a net profit last year of over £75,000.
We launched the UK’s first Kickstarter, a desktop-sized arcade cabinet powered by the Raspberry Pi called Picade, and opened our online Maker shop which, over the past two and a half years, has processed over 53,000 orders, grown to offer almost 1,000 different products, is the UK’s largest Adafruit distributor (a leading DIY electronics company based in New York), and has become a defacto destination for digital Makers in the UK.
What makes Pimoroni different?
The way we approach our products is a mixture of graphic design, electronics, software support, and user experience. Traditionally hobbyist electronics have been created by engineers, for engineers – we strive to make electronics accessible, attractive, low friction, and fun to use for everybody.
We also manufacture our products in-house which allows us to experiment with ideas, be agile in our manufacturing, and truly understand the processes involved.
Our revenue streams
We both manufacture our own products and resell great products from other Maker companies around the world.
- Our online shop is well ranked in Google and attracts a lot of organic search traffic.
- We are well established for direct sales in the UK (and growing steadily in Europe) through our online store, Amazon, and eBay.
- We have a network of distributors worldwide giving us a solid presence in the US, Europe, Japan, and Australasia.