Coupon-A-Tron was designed specifically by Mall Media to accommodate a triangular partnership in profit between 1) a major mall, 2) its resident mall merchant advertisers and 3) its for-profit creator, Mall Media, Inc.
We help major mall retailers generate more traffic and increase sales by delivering their coupon and video ads to in-mall shoppers.
The company’s self-service, automated coupon kiosk systems will be located inside the main entrances to major malls, the choke points of their traffic. They will continuously deliver fresh, rotating coupons, special offers and video ad messages to the shoppers in the mall only from the merchants in that mall. This is at a point in time when the shopper is less than a few hundred feet from the front door of the retailer whose coupon they are holding and are, defined by their very presence in the mall, almost certainly in a spending frame of mind.
Our system delivers a relevant ad message to mall shoppers at a time and place that is both geographically and psychologically superior to any other ad message delivery method, including online, search engine, TV, print, radio and direct mail. Why? It’s because of the unique time/place that our coupons are delivered to a shopper…while standing only a few hundred feet from the retailer’s front door and, by definition, almost certainly in a spending frame of mind.
For the investor who seeks and embraces calculated risk in a quest for substantial returns and who owns a basic understanding of advertising concepts, the perpetual motion marketing and quadruple revenue streams of the Coupon-A-Tron business model represents an opportunity with unlimited revenue potential.
Patent-pending Coupon-A-Tron units will be in the main entrances to major malls. Shoppers pull coupons from the Coupon-A-Tron kiosk as they enter the mal. They are also counted, by video recognition software, as impressions for the advertiser whose video ad is playing on the screen as they are move through the viewing cone of the screen. Their presence in the mall defines them as being in a buying frame of mind and makes them more likely to act on a store’s offer.
The Coupon-A-Tron system provides mall advertisers tools to increase their sales via several marketing tools they have never had before. Coupons delivered at the entries to the mall, “TV” impressions delivered to shoppers at the entry’s to malls, a 1-2 combination of both a video ad and a coupon delivered to shoppers, with 100% deliver-ability and 98% measure-ability.