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Oct 26, 2015 2:45 EDT

The West Daily Style + Performance Shirt: One shirt, Great style, All day, Now available in a water-resistant, stain-repellant, breathable, stretchable and sustainable men’s shirt

iCrowdNewswire - Oct 26, 2015

The West Daily Style + Performance Shirt

West Daily model


The Story

Our goal for the S+P Collar Shirt was to design a high-quality dress shirt that was as functional as it was fashionable, and to ensure that it lived up to West Daily’s commitment to sustainability and responsible production techniques. And that’s exactly what we achieved.

The S+P Collar Shirt is for professionals who want to optimize for style without sacrificing efficiency. For the entrepreneur who wants to bike to work but not look like they did once they get there. It’s for business travelers who need to be able to step off of an all-day flight and walk straight into their meeting.

The S+P Collar Shirt is cut-and-sewn in Oregon and constructed from high-quality, hydrophobic textile that is water-resistant and stain-repellent, with a subtle elasticity to allow for freedom of movement. Its anti-microbial quality resists odor-causing bacteria, ensuring that the shirt is as fresh at the end of the day as it was at the start of it. In addition to its comfort and durability, the textile used in the S+P Collar Shirt is a bluesign®-verified product that ensures an ecologically responsible manufacturing process.

West Daily model 2

The West Daily Style + Performance Shirt is…

  • An impeccably made long-sleeve or short-sleeve collar dress shirt, designed for versatility
  • 49% Cotton, 49% Polyester, 2% Elastic
  • Designed with built-in stretch for freedom of movement
  • Constructed from high-quality, Swiss-made functional Schoeller textile
  • Water-resistant
  • Breathable
  • Stain-repellent
  • Anti-microbial
  • Hydrophilic
  • Machine washable
  • bluesign® certified material

West Daily model

bluesign® Certified Materials

bluesign® certified material eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide but also provides confidence to the consumer to acquire a sustainable product.

bluesign certified processes manage natural resources responsibly, reduce water and air emissions, improve wastewater treatment and reduce its ecological footprint. Suppliers, manufacturers, retailers and brands have to go through rigorous tests in order to verify compliance with bluesign criteria.

3XDRY®: the feelgood technology

The feelgood technology 3XDRY® makes textiles water and stain repellant on the outside and water absorbent on the inside. Clothes finished with 3XDRY keep the body dry, minimize perspiration marks, and stimulate a cooling effect.

The 3XDRY-Advanced Moisture Management-finish combines two technologies in one textile. On the outside, the textile is finished with a hydrophobic (water repellent) function. On the inside, a hydrophilic finish absorbs perspiration. Moisture resulting from perspiration is absorbed quickly, transported away from the body, and distributed over a larger surface area. The 3XDRY finish does not impact the appearance, feel and air permeability of the fabric.



Minimizes Perspiration Marks
Only the inside of the textile absorbs moisture. Perspiration marks are practically invisible from the outside.



Stimulates a Cooling Effect
With 3XDRY® technology perspiration evaporates close to the body. This assists the natural cooling function of the body and ensures more energy during active phases.



Repels Water and Stains

Textiles with 3XDRY® treatment are significantly less susceptible to water, dirt, and stains.




Washing Instructions

  • Machine washable
  • Run on gentle, cold cycle
  • Do not use fabric softener or bleach
  • Dry with high heat and press with hot iron to maintain functional properties

Manufacturing Plan

Our factory has a 100 shirt minimum. Once we have sold the minimum number of shirts needed we will begin production. The production time for sewing the shirts is between 4 to 7 weeks. We will need another 2 to 3 weeks for shipment. Our estimated shipping date for the S+P Shirt is January 2016, but if we reach our goal early enough, there is a possibility that we could start filling orders in December.

Risks & Challenges

Typically for a project like this, the biggest challenge is purchasing the fabric and waiting for it to get made. We’ve taken that challenges out of this project and purchased our material up front. Now we need your help to hit our factory’s 100 shirt minimum for production to begin.

Contact Information:

West Daily

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