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Oct 22, 2015 2:31 PM ET

Archived: The Classic Collection: An Interchangeable Everyday Watch: A stylish ultra thin everyday timepiece featuring wood, leather, & ceramic stone. Swiss parts + quality USA made straps + simple design

iCrowdNewswire - Oct 22, 2015

We are a small team with a big passion for nature and for merging materials, art, and design. What started as an art school design project became our Carpenter Collection wood watch, which we launched on Kickstarter in 2013.

We followed it up with an even more ambitious and unconventional design with the Mason Collection marble watch, in Summer 2015. Over these last two years we’ve showed our flair for the unusual and earned a reputation as a design studio that creates more than just timepieces — we craft sculptures for the wrist. We believe a quality timepiece should be a conversation piece.

While our previous backers and fans love our forward-thinking watches, they also have told us that they want something simpler. Something more versatile. Something they can wear everyday without making a big statement, while still showing their appreciation for fine design, craftsmanship, and the natural world.

Introducing the Classic Collection — a classic watch form with natural detailing. Casual, understated, and unpretentious. One watch body which comes with easily changeable straps to fit your every day style. With your support today, we’ll use the funds to produce this new collection. 

We’ve designed this collection with versatility in mind. A wrist watch is an expression of who you are – your mood that day. Our leather straps are “zulu” or “nato” style which means they are easily swapped out with no tools at all.  


We’ve taken the steps to ensure we use the best quality leather available. Our top grain leather feels and smells great! We’ve also taken the initiative in working with the best local leathersmiths we could find. Want to see how much craftsmanship goes into these straps? Watch the video below.  

 miniatura de video del proyecto

To create a quality product both inside and out, we use a premium two hand Swiss parts Ronda movement inside the watch. The internal analog quartz crystal movement features five jewels, which gives added precision accuracy. The battery life is over 3 years.

For the watch dial we’ve chosen high quality ceramic stone and genuine wood procured from lumber off-cuts.


Unlike most other watches on the market, we don’t cover the dial with unnecessary clutter or a large logo. We want the natural detailing to shine above all else, so have stripped the watch down to its essentials.

We started with a thin, iconic watch body reminiscent of our favorite classic timepieces from the 20th century, and asked ourselves how we can put our own spin on it.

Through multiple rounds and iterations, we’ve tested and perfected the internal and external structure and settled on the solution — just a tiny accent that emphasizes nature, right on the face.

Making such a minimal product has required restraint. We’re proud to have previously been the first to make a truly soft and flexible wood strap on our first collection. Our second collection featured both a watch body and watch dial out of solid marble. For this Classic Collection, we listened to the backer community and adjusted our approach. We aimed to create something accessible, flexible, and beautiful.

If you are new to Kickstarter – this is how it works: first you choose a reward option at the top right of the page. Then, once the campaign ends (mid November) your card is charged and we send out an official backer reward survey to everyone. That’s when you’ll tell us which watch you want, where to ship, etc. It’s that easy!

With 5 body types and 5 strap colors, there are a total of 25 options for backers who choose to pledge for a “Solo Classic Watch”

Scroll below to see how you can order multiple bodies or straps and mix and match.

  • Unisex & Water Resistant Design
  • Movement: Five Jewel Swiss Parts Ronda 762
  • Body: Gold-plated stainless steel
  • Dial: Genuine ceramic stone, wood, or gold sunray
  • Strap: Top Grain Leather crafted in USA
  • Case Thickness: 8.3mm
  • Case Diameter: 38mm
  • Strap Size: 20mm (1.75mm thick)
  • Strap Length: 250mm (includes buckle & fits most wrist sizes)
  • Buckle: Gold-plated stainless steel
  • Battery Life: About 40 months
  • Total Weight: 1.4oz (40g)
  • 1 Year Warranty on Manufacturing Defects

Are you a writer looking to share our story? Visit our press kit for high resolution images and more info.

Contact Information:

Lorenzo Buffa + Analog Watch Co.

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