PRODUCT(S) AND/OR SERVICE(S)
We have been on a fabulous journey researching and developing a new version of the UK Mint Imperial (Scotch Mint in the U.S). Boggles are a mint sweet that are now on sale in Spain which is our targeted market. When I started working on business in Spain 10 years ago (as a property lawyer), I was amazed that I couldn’t find such a classic sweet and that I had to keep taking them over from the UK. I then discovered why they may not have existed – they simply could not cope with extreme hot temperatures and deteriorated badly within days when kept in a car. A challenge I set out to solve! Now, manufactured in the UK to a 100% natural recipe, Boggles have a natural mint taste and are heat resistant. We’re finding that demand in Spain is stretching our production, so we feel we need to grow in order to satisfy expected future demand.
Logistics are in place for this expansion. Our aim is that the ‘Boggle’ will be known as a type of sweet, like the ‘Mint Imperial’ is a type of sweet in the UK. We do not believe there are any other mint imperials on sale in Spain and Boggle is one of only a handful of mints containing natural mint.
We are in discussions with a number of Spanish Distributors and have initial interest with one. However, our aim is to continue discussing Boggle placement with all Distributors in order to gain the best deal and retailer chain.
For the past 3 months we have been working with one of the world’s largest product branding and launch agencies, Grey Group. Together with Grey we are using this opportunity to re-brand the product based on their research, and satisfy the initial orders. We would be delighted if you join us on the rest of this fabulous journey, by investing in our stocks, promotion and the future of Boggle Confectionery.
In 2014, only Spain had increasing sales in the confectionery market. We feel that this will provide a strong base for our launch.
SUBSTANTIAL ACCOMPLISHMENTS TO DATE
So far we have self-funded:
– heat trials of competitor UK products (including 2 x hot summers).
– Heat resistant recipe development.
– 1 year of product and packaging trials.
– Packaging re-designs
– New packaging trials
Boggle Mints in their present format are sold in retailers in the town of Alicante, Spain. Our experience has found that when Spanish people try this perceived ‘brand new’ sweet they love Boggles. With promotional support, publicity and PR, we are aiming for each outlet to sell 24 bags of Boggle per month.
Our stand-up bags with zip closure have proved popular.We believe that the quality of the mints and the packaging outshines any found in the UK. Boggles have already been sold alongside brands such as Orbit, Mentos, Halls, Fisherman’s Friend and Tic-Tacs.
Our general idea is that Boggle Mints will be carried in motor vehicles in Spain. On the back of our publicity Van, we have a message saying “Toot if you’ve got Boggles in your car”. We are still getting used to people sounding their horn when approaching behind. We have not found deterioration in flavour, form or texture when Boggles are kept in high temperatures.In Spain that is our ‘unique selling point’.
USE OF PROCEEDS
– Initial Stock Production approximately 80% of finance raised.
– Initial Advertising & Marketing approximately 15% of finance raised.
– Initial Working Capital approx 5% raised.
We have some great rewards for Investors, from free products , Boggle T-shirts, Boggle caps – to fully paid trips to visit Boggle HQ in Spain.
INVEST £1,000 to £5,000 and we’ll send you x 12 bags of Boggle Mints from Spain.
-£5,000 to £10,000 and receive x 24 bags of Boggle Mints, x 2 Jars and a Boggle T-shirt.
-£10,000 to 20,000 and receive x 36 bags, x 9 Jars, a Boggle T-shirt and Golf cap.
-£20,000 to £50,000 and receive x 36 bags of product, x 9 jars, a quality Golf Shirt, a Golf Cap and a HQ tour in Alicante plus a wonderful full Spanish dinner or lunch at a date of your choice, for up to two people (when you can make it over to Alicante).
-£50,000+ and receive the same as above (£20k to £50k) plus we will pay for your flights and Hotel to join for a Tapas & Paella Fiesta, up to x 2 persons and x 2 nights.