Buyapowa is a technology platform, used by the likes of Tesco, Costco, L’Oreal and others to help them acquire new customers (See http://www.buyapowa.com/). Launched in 2011 and based in London with a team of 15, Buyapowa is focused on technology, retail and word-of-mouth marketing.
The directors understand that retailers find acquiring new online shoppers difficult and expensive. But social media is seen as having the potential to change that. BuyaPowa helps retailers to acquire new customers. Using its technology platform, retailers can encourage and reward their customers for getting their friends to shop too.
The Buyapowa customer referral platform plugs straight into a client´s existing website and, using some pretty clever technology, tracks how and when their customers refer their friends and rewards them accordingly. Buyapowa helps retailers identify their key advocates and then motivates them into action.
Historically Buyapowa has worked with more than 100 brands and retailers across the globe on a campaign basis.
What sets you apart?
The directors understand that the company´s clients use the Buyapowa social referral marketing platform for a few key reasons:
Features – The platform allows brands and retailers many options for building campaigns, offering many different configurations of incentives and rewards. The client back end allows for sophisticated customer segmentation, A/B testing and analytical approaches to optimize campaign performance.
Experience – Its diverse and experienced team has delivered campaigns for hundreds of brands and retailers across telco, retail, fashion, consumer goods, publishing and financial services. Buyapowa´s clients value its input in helping them launch and manage campaigns.
Approach – The Company offers a managed service for its larger clients and self-service for smaller clients to meet their individual needs. Buyapowa occasionally supports its larger clients with bespoke development work (paid for) and generates valuable insight via data and analytics.
How do you generate revenue?
Buyapowa’s commercial agreements are structured as annual licences with brands and retailers. The company typically limits the licence to a single business unit and geography within larger brands and retailers. Licence fees are paid up front with average payment terms being 45 to 60 days.
A monthly fee is charged based on the number of successful customers referred in a given month.
Occasionally Buyapowa will do bespoke development work for its larger enterprise clients which it bills out at £1,000 per day.