NEW YORK — The Firerock Conference took place Tuesday from 8am to 6pm at The Spring Mills Landmark Building located at 104 West 40th Street in New York City. High-net worth investors, financial professionals and business leaders in New York City were present in this by-invitation-only conference.
David Drake, Founder and Chairman of Victoria Global, LDJ Capital and The Soho Loft Media Group, says “Microcap companies that seek to disrupt industries and launch new technologies can view crowdfunding as one effective tool to scale up their business model and engage with their target market.”
The conference was both informative and entertaining. The micro cap companies that participated were from the technology, energy, biotech and automated retail sectors. The companies included: AVT Inc., Cell Source, Creative Learning Corporation, ForceField Energy Inc., La Style Innovations Corp., Magne Gas, MELA Sciences, Milestone Scientific Inc., Oramed Pharmaceuticals, Surf Air, Symbid, Validian Corporation, Vaporin Inc. and WOWIO Inc.
In the technology sector, emphasis was placed on the increasing need for both web and mobile based security software. Examples of such technology were from NXT-ID and Validian Corp. The energy sector offered clean burning hydrogen fuel from Magna Gas Corp and cutting edge LED technology from ForceField Energy. Biotech offered promising solutions to early stage cancer detection from Mela Sciences and treatment from Del Mar Pharmaceuticals. Devices designed to facilitate the management and treatment of diabetes from both Oramed and LabStyle Innovations Corp were also highlighted.
Automated retail machines sell a wide array of products such as clothes, gourmet foods, jewelry and high end electronics. AVT showed their new patented technologies, especially on self-service kiosks.
The Medbox caught the interest of the investing community. Developed to dispense medical marijuana, it has special features such as age and identity verification, fingerprint scanning and military-grade steel structure. On the other hand, Gilla, Inc. provided custom turnkey e-cigarette solutions.
Jeff S. Potter, President and CEO of SurfAir gave the keynote speech.
Healthcare Fireside Chat was moderated by Alexander Preker, former chief economist for health at the World Bank. John Simon, Les Funtleyder, Nigel Thompson, and Justin Koester served as panelists.
The Jumpstart Our Business Startups (JOBS) Act panel, moderated by Kiran Nagulapali of Saliber, discussed both the benefits and challenges of getting startup funding through Titles 2, 3 and 4 of the Act. They also discussed how crowdfunding promises to change the way non-accredited investors will invest in the future, particularly as it affects the real estate market. Korstiaan Zandvliet, David S. Rose, Mark Elenowitz, and Joseph Barisonzi served as the panelists.
Among the media sponsors are The Soho Loft Media Group, Victoria Global and LDJ Capital.
Lita Dwight, Director at VictoriaGlobal.co, and one of the conference attendees, says “The Firerock Conference was an incredibly informative display of cutting edge micro cap companies seeking to disrupt the status quo in technology, alternative energy and biotech. In addition to each company’s presentation, a panel of experts discussed the trends in crowdfunding and how startups are finding new ways to fund their innovative ideas. The Firerock Conference is ideal venue for those who wish to obtain a glimpse of what the future holds.”
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