Solarbuddy.com is poised to be the solar industry’s premiere online marketplace. Consumers can compare quotes, purchase products and review information about the solar industry. Solar companies pay Solarbuddy for market data, lead generation and product exposure to solar consumers.
Fiscal year 2014 served as a proof of concept for Solarbuddy. With no marketing budget, Solarbuddy was able to attract regional customers throughout the state of California and generate $94,000 in revenue. This was attributed to Solarbuddy’s direct outreach to individual solar companies and a reliance on an aggressive telemarketing campaign to attract consumers.
Today, Solarbuddy looks to own the consumer space for solar in the U.S.. With a large national advertising campaign to attract millions of consumers, Solarbuddy’s value will be its audience and market data for a $2 billion industry (which is growing at 41% annually and creating jobs at a rate of 20 times faster than the national average).
Solarbuddy sells market data to solar companies. This data includes market demographics, leads, permitting information, rebates and incentives, product information and project management tools.