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Sep 26, 2015 1:18 PM ET

Archived: Unique – make any watch a smartwatch: Turn your classic watch into a smartwatch with Unique, the revolutionary watch strap.

iCrowdNewswire - Sep 26, 2015

Unique is a smart watch strap that lets you turn any watch into a smartwatch. Its cleverly-concealed electronics give you all the features you’d expect from a smartwatch and fitness tracker – without having to swap the watch you love for a modern-looking smartwatch.

And that’s fantastic news for all of us who have expensive or treasured traditional watches. Smartwatches are incredibly useful, and popular with millions, but in a world where your choice of watch says so much about your taste and social status, you’d hardly want to swap your Rolex or your Patek Philippe for an Apple Watch just to have the smartwatch functionality. 

That’s why we’ve invented Unique – a luxury, hand-made and innovative watch strap that replaces the strap on your own watch and gives you the smartwatch features you’d like without having to trade in your beautiful watch. In other words, you can have the best of both worlds: the looks of the watch you love, plus the fantastic functionality of the latest smartwatches.

Right now, we’re in Patent Pending status and we have also confirmation of Clearance Search.

Unique looks like a traditional leather watch strap and fits any watch – but thanks to its discreet multi-colour LED, vibration alerts and gesture recognition, it lets you receive notifications, reject inconvenient phone calls, send pre-written texts, monitor your fitness, store all your security or transport passes, and be reminded instantly if you’re about to leave your phone behind.

You don’t have to choose between a small number of pre-made styles, either, as we customise your watch strap the way you want it! These beautiful hand-made straps will be available for women and men, and we know the potential market is phenomenal.

There are five main functions of Unique: 

  • Activity Monitoring: track your distance, calories burned, steps, speed
  • Notifications: instantly get all the information from your phone, including phone calls and messages
  • Gesture Recognition: control your smartphone through your watch e.g. reject a call with one tap
  • Loss Prevention: never lose your phone again! Unique will warn you if you’re about to leave it behind
  • NFC (short-range communication): the programmable NFC tag allows any configuration so you can upload your business card, a pass to the fitness club, office or hotel room

Unique delivers smart functionality in a way that is subtle and non-intrusive. Using cutting-edge technology, we’ve managed to integrate all the electronic components into the strap itself, so there’s no visible difference between Unique and a traditional luxury watch strap. Unique is beautifully functional, unlike smartwatches that are merely functional – and thanks to gesture recognition you can control your phone directly from your watch strap. Which means that, for the first time, you can transform your treasured heirloom or precision chronograph into a piece of technology that will help you every minute of the day.

You can charge Unique with a wireless inductive charger, which will be provided in the shipment after buying the smart watch strap.

Unique consists of a strap and a dedicated app available on iOS and Android platforms. It can be easily configured and individually adapted to each user. The app enables a wide range of  features including monitoring your activity, achieving personal goals, and selecting which information is received on the strap.

 miniatura de video del proyecto

A lot of us prefer personalized products to reflect our own tastes. That’s why we want to give you the option to design your dream strap. You can do it via the Creator section on our website which allows you to choose the colour, type of stitching, thread colour, number of loops, and even the shape of the metal buckles. There’s also a great variety of leather to choose from. Just click the picture below to start designing and see how easy and enjoyable it is to design your own! (www.ubirds.eu/creator).



All of our Unique watch straps are handmade to ensure they are top quality. In the “Unique” production process we focus on quality and the ability to individually adjust the strap to those of you with the highest expectations!


We are working closely with the highly-respected MK Leathers factory so that we can offer a wide range of straps made out of leather, in different designs and styles, for every budget.  

And apart from ensuring that the watches we produce will be of the very highest quality, it’s allowing us to offer our Kickstarter backers an extra special, unique opportunity: an amazing Unique watch strap, designed by MK Leathers with a beautiful handmade watch face by Leon Prokop, the renowned Polish watch manufacturer. The Leon Prokop Apolonia Wood is a hand-made automatic watch with a wooden dial and Swiss movement. But we want to work closely with you, too!

By backing us through Kickstarter, you can be in on the ground-floor of something special, and help to influence the products that could sell and sell around the world for as long as people with traditional watches want the benefits of smartwatches without the downside of their modern looks.

We hope you’re as excited as we are about the possibilities and will want to have the chance to be among the first in the world to own a Unique smart strap.

We want to make it as easy as possible to swap your old strap for a Unique strap without having to go to a watchmaker. So we’re even including a spring bar tool with every order to help you change the strapp.

Above is a quick guide on how to change your strap, which we will also include in your kit. Plus, you can also check out the guide on how to remove and change a watch strap, step by step.

We’re an experienced team who are passionate about technology and design. We’ve been working together for 18 months and during this time, we’re pleased to say we’ve achieved numerous worldwide successes including:  

Now, we’re focussing on bringing you the best product possible, and we truly believe it will help you in your daily life. But we can’t do it without you, which is why we really want you to be part of our team. 

Thank you for any support you can give us.  
Paweł Karczewski CEO, Co-Founder 
Patryk Lamprecht CTO, Co-Founder


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