I am certified in Botanical Healing, Aromatherapy, Organic Skin Care Formulation, Feng Shui, Reiki and Vegan Nutrition. My goal is to continue to make available organic, natural products that are made with indigenous healing properties. I research and travel the globe looking for lost indigenous oils and butters to reintroduce them into new products.
It all started from when I was young being raised by a lotion potion powder Mom. But as times changed, so did I. I began by first looking at food and learning about GMO and preservatives and additives that were harmful. Then my interest moved into products – personal care, home care, and skin/body care. I discovered that there weren’t many options on the market for elegant, high end products that smelled great and delivered results. And I saw the opportunity to offer consumers options for toxic free, chemical free, animal free, quality skin care.
In true entrepreneurial spirit, I started slowly, looking for new names and logos and lost money from consultants that didn’t deliver. But I am not giving up… I will now be known as potion naked essentials. Together with an ad agency, I have created a new name, image, brand, label designs and website content. Now I need to put all this into development and print so that I can manufacturer product and re-enter the market again.
My personal story can be seen on this YouTube video:
https://www.youtube.com/watch?v=xL0fhe81nSk.
I am working with a very creative advertising company to recreate enhance my value and image for the 35-70+ market for high end luxury skin care products.
I need to implement the new designs in a custom website, get have labels and marketing collateral printed, finalize production with the manufacturer and hire an assistant. This loan will provide cash flow to move the necessary pieces activities forward in a more timely manner.
The temporary assistant will assist with eCommerce positioning and blogging, generating interest from brick & mortar accounts and stimulating interest via social media – $18/hour; 20 hours/week for 4 weeks.
Print labels and collateral – $1000
Further customize the website to match sound advertising positioning – $2000
Final Manufacturing cost – Manufacture final product – $6000
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The temporary assistant will assist with eCommerce positioning and blogging, generating interest from brick & mortar accounts and stimulating interest via social media – $18/hour; 20 hours/week for 4 weeks.
Print labels and collateral – $1000
Further customize the website to match sound advertising positioning – $2000
Manufacture final product – $6000
I will be able to re-establish Isis Essentials as potion naked essentials and quickly secure sales.