Movyl EntertainmentMobile Game Publisher for Emerging Markets - iCrowdNewswire

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Sep 17, 2015 11:12 AM ET

Movyl EntertainmentMobile Game Publisher for Emerging Markets

iCrowdNewswire - Sep 17, 2015

Movyl Entertainment is a leading game publisher for Latin America and emerging markets. Our focus is on mobile games, unique content, and large audiences in high growth territories. We are creating the tools and processes that will allow game creators to understand their audience and better monetize their games.

We work with regional partners, brands, and game developers to reach hundreds of millions of consumers, bringing them the content they love. But we are building a reproducable business model too, whichsets us apart us from other publishers and distributors.

There are 620M people in the region – 2B+ in all emerging markets – half of which already own a mobile device. We are working on creating the tools and services that will solve the key problems mobile games face in high growth areas around the world.

We might be still new, but have aready demonstrated our ability to effectively reach and acquire users for our games.


Mobile has already transformed the way we play. It has also allowed regional markets to develop, from China to Russia. We believe Latin America, India, and Southeast Asia are poised to be the next largest market opportunity.

Just in the Latin world, Mexico and Brazil are highly connected and experience mobile growths of 15-17% a year. Revenues are booming, and users are skipping PCs to go online and use their smartphones instead. Furthermore, there are 400M+ Spanish speakers in the world, and smartphone users will reach 220M by 2018

But when it comes to games, very few cater to the diversity and uniqueness of the region’s realities, from marketing to payments. Global and local video game developers and their publishers lack the distribution and support vital to maximize results in the region.


Our first are of focus, Latin America, is rapidly emerging as an important mobile games market, with big opportunities for content creators and publishers.

We are addressing this opportunity and opening up bigger horizons for game developers by providing them with modern, data-driven tools and services that makes reaching, marketing, and acquiring users, as well as allowing them to pay, cost-effective and efficient.

We have the unique experience, knowledge, relationships, and capabilities to leverage user insights and new marketing techniques to promote games effectively for our partners.


Movyl started product operations in May 2014.

Since then we have built development and business teams in Mexico, created extensive relationships in LATAM, Brazil, India, and Southeast Asia, entered a number of partnerships with media and mobile companies, built a large audience through press and social media, established a strong brand, and successfully raised capital.

We also launched our three games in 10 months, including Redeemer: Mayhem, for Android and iOS, which in just 12 weeks has reached more than 250,000 downloads, with 3.9-star rating and customer reviews highly praising the game. All with very cost-effective user acquisition.

Our new line of super-casual games with Elude! in first place, is receiving a lot of attention and accolades from users and partners as well, and we plan to make multiple releases this year alone.

We have also secured a license for some popular IPs, from Japanese anime to a Mexican toy line. We are working with several developers worldwide to publish their games, and have products ready to launch with several indie developers in Latam.

We enjoy strong press and deep social media presence, reaching more than 15 million users reached on Facebook alone  and with over 30,000 fans across our company and product pages. We also reach more than 75 million users through our partners in Mexico alone.


Movyl was founded in 2014 by a group of industry veterans who set out to create a modern cutting-edge approach to publishing for mobile.

Giancarlo Mori (CEO)
Giancarlo is the former EVP of Product of Atari, and Chief Creative Officer at Glu Mobile. He has held executive positions at Activision, Microsoft Game Studios, and Electronic Arts.

Greg Deutsch (Partner)
Greg is an Entertainment and Gaming Lawyer and former General Counsel for Activision Publishing, Inc.

Paul Rappoport (Partner)
Paul was the former COO of LEVEL Studios, and Head of Entertainment, Media and Gaming at Rosetta. He also held senior roles at Activision, Electronic Arts and Disney.

Rodolfo Villalobos (Partner)
Rodolfo works as an International Management Consultant. He is also a Lawyer and a Fulbright Scholar with comprehensive experience in investment, management, and consulting.


Our board includes industry veterans and legends from Atari’s founder Nolan Bushnell, ex-Xbox chief Ed Fries, Larry Goldberg, Tom Dusenberry, and new media guru Esteban Contreras, among others.

Contact Information:

Giancarlo Mori
Greg Deutsch
Paul Rappoport
Rodolfo Villalobos

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