Remember Giga Pets? Well in this app the user has a celebrity as a “pet”. Let’s say a user downloads a Lebron James celebuddy. The Lebron buddy would have the attributes of the real Lebron James. The fun thing is in order to keep him happy you must play games with him pertaining to what he does in real life. So in this case if you neglected to play basketball with him for too long his moral would decline. You also have to feed the Lebron buddy, buy gifts, and clothes for him in order to keep him content. All of this would be won by playing sponsored games with the Lebron buddy. So when the user plays the games with him, they win prizes, and keep their buddy happy at the same time. Lebron has an endorsement with Sprite, so when the user wins game currency they can buy him Sprite or any other product he has an endorsement with. The user would have to buy him a new basketball when his goes flat or a new hoop if he breaks it. Another aspect of this app would be linkage to social media. On the apps home screen there would be buttons on the side that the user can press to go directly to the real Lebron’s Twitter, Instagram, Facebook, and etc pages in order to conveniently keep up with him from the app. This should draw in more sponsorship from various social media sites. The important thing about this app would be staying up to date. If the real Lebron has an important event coming up, the Lebron buddy would alert the user. If Lebron wins a big game, the user would need to congratulate their buddy on his achievement or moral would go down. So this app becomes a game of keeping up with the current events of the celebuddy that the user chooses. But it would only be only major events as to not make the buddy annoying. Some alerts would not need congratulating. The real celebs can contribute also. If the celeb tweets, the buddy would let the user know. This app would be a lot of fun and has a lot of possibilities. What if someone downloaded a Justin Timberlake celebuddy. Getting a partnership with a music company would be essential and so very cool. Of course, the celebs would get their cut, but this would still be a very profitable app.
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