One must read guide for every crowdfunder is definitely “The crowdfunding handbook, by Jonathan May”. The book covers all stages of crowdfunding, focusing on Kickstarter and his own Sponsorcraft (now Hubbub, a crowdfunding platform for education).
By citing many famous marketers, such as Seth Godin, Matt Haughey, Justin Kownacki, among others, May builds his book on sound advice and gives away lots of good statistics every crowdfunder should pay close attention.
According to the book, a crowdfunder should first start building a sound product or service. Something that is newsworthy, that attracts media attention. He argues that media is paying close attention to crowdfunding industry and any remarkable project is likely to hit headlines.
After being assured of it, you should start building your own tribe. The first task is starting producing some videos. They don’t need to be expensive, they just need to explain the project in a way that grabs public attention and is potentially shareable. They need to be uploaded to YouTube. It helps if they are uploaded in other platforms as well, but they don’t provide as much traffic as YouTube does.
Then, you must start building your audience in the main social platforms. The platform of choice for this is Facebook. You should start posting at regular intervals and focus on growing the number of likes. The best way to do that is promoting every post, to make sure they reach the most followers and potential “likers”. The same is true for Twitter.
The tribe is very important in the success of the project. According to their statistics, a 10-fold increase in the number of Facebook followers doubles the chance of success of a crowdfunding project. You should build your tribe and exchange promotions with other important pages to grow your audience organically.
After everything is taken care of, it’s time to start the Kickstarter campaign. Aim low, so you make sure you get funded, and pay close attention to the magic 30% funded number. Projects that reach this milestone have a 90% chance of success.
Remember to keep everyone posted during the campaign, as that will increase engagement and, after successful, thank everyone and run to fulfill your promise.