British luxury denim label London Denim launches the Intelligent Design philosophy on Kickstarter with a low-impact, simple yet stylish T-shirt.
The Intelligent Design Tee is made from a cool 185 gsm organic cotton jersey. Two pieces are cut and then sewn together in a simple, no-fuss process. Single-stitched throughout, the machine thread doesn’t even need to be cut until it’s done. We’ve even made a personalised version where we stitch in our customers initials with the same stitch.
The neckline is left unfinished, spare for a single characteristic stitch that circles it tacking London Denim tag in place.
Despite it’s simplicity the production remains artisanal and the fit fresh. The lack of seams gives a broader shoulder look while the raw hemmed neck gives a more interesting shape than the average T. A totally new shape to add to a mans wardrobe.
The making is something you’ll want to tell your friends about. Certified organic cotton is harvested from Turkey and then spun in Portugal. The jersey is knitted in Leicester where it is assembled into shirts next door. Confining the entire production to the region minimizes the carbon footprint of the product while maintaining quality.
You can secure your tee, support an artisan maker, buy organic, wear a T-shirt with provenance and feel GOOD by pledging just £35.
If you’re feeling crafty for £10 you can buy the pattern which London Denim will be sharing with other makers after their Kickstarter campaign is finished as the simple making appeals to DIY-ers allowing sewing up of London Denim designs in your own home.
London Denim founder Simon King says:
“I’m putting fresh design thinking at the soul of the design makes the shape appealing and that its organic and light touch a total bonus. I also like that our making tells a story and it’s stories like this that make us men feel good about the clothes we wear.”
“I love the idea of sharing this design and seeing others develop it further. After the Kickstarter campaign is finished the pattern will be shared. It’s open source development in the true spirit of the internet.”
“Being able to release product with these design and environmental credentials at a disruptive price is so cool. Normally our T’s start at £120 so pushing this out there at £40 is totally AWESOME!”
About London Denim
Founded by designer Simon King in 2001 London Denim is a British artisan jeans designer. Originally launched at the 2001 London Fashion Week and has shown in Paris, Milan and NY.
London Denim products are made with an obsessive detail. Outstanding materials are crafted by master makers. We’re a artisan street wear label for modern men who care about design, style and provenance.
Press Enquiries: 07740 430936 or [email protected]